In the middle of the Great Depression, the F.W. Woolworth Co. built what it modestly called "The Wonder Store" at Third and Pike. The two-level emporium offered everything from clothes and jewelry to candy and toys, all at bargain prices. But more than that, its architecture and interior designtold customers they deserved to be welcomed and pampered in a shopping environment just as handsome as those of the "carriage trade" stores for the rich. The Woolworth chain staggered to a final collapse in the mid '90s; the parent company now calls itself Venator and runs mall-based stores like Foot Locker. The downtown Woolworth site is now a Ross Dress for Less.