The average attendance for Sounders league
matches at Qwest Field (as of July 25) is 30,204. People. In one place.
For comparison’s sake: a rock show at the Paramount (2,807), a concert
at KeyArena (16,641), a festival at the Gorge (25,000). Picture
Sasquatch! Now add SIFF opening night at the Paramount. Now go ahead
and add David Byrne at the Paramount also. Now put them all downtown
and let them fight for parking or try to find a bike rack. That’s what
happens at nearly every single match of a sport that people have always
said could never catch on in America.
The Sounders’ average attendance is nearly double the estimated
Major Soccer League average of 15,599. Attendance greater than 30,000
has been announced at the last several recent Sounders home matches,
against teams like San Jose (average attendance: 10,657), D.C.
(14,003), Houston (15,632), and Chicago (12,838). These crowd figures
place Seattle at number one in Major League Soccer—which the
Sounders only joined this year—comfortably ahead of the other 14
teams. Number two is Toronto at 20,277. Dallas is last with 9,464.
The average Sounders attendance is less than half the number of
people who go see the average Seahawks game (67,995 last year) in the
same stadium. But it’s just about equal to the number of people who go
see the Mariners (28,761 last year, 32,992 in 2007). And lest it be
forgotten that there used to be a professional men’s basketball team in
this town, Sounders attendance is greater than the combined averages of
the last two years of Sonics supporters—though the comparison
might not be fair, since everyone knew the Sonics were leaving town and
many decided to cut their losses (ambiguity intentional). The Storm,
despite being the best sports ticket in town before the Sounders’
emergence, drew an average of only 8,265 last year.
Why should Seattle, of all places, have so raging a boner for so
anti-American a pastime?
Well, the easy answer is in the question. But to go slightly deeper,
let us consider the anti-soccer faction. It’s easy to find middlebrows
and neocons grinding axes about the sport on blog after loudmouth blog.
Franklin Foer’s otherwise somewhat-impenetrable book How Soccer
Explains the World offers a dedicated list of prominent footie
opponents, including USA Today‘s Tom Weir, who once wrote that
“hating soccer is more American than apple pie, driving a pickup, or
spending Saturday afternoons channel surfing.” The late senator and
1996 vice-presidential candidate (and retired pro “real” football
player) Jack Kemp derided soccer as “socialist” on the floor of the
U.S. Congress. Radio sports loudmouth Jim Rome has long made his
antipathy for soccer a point of pride (“I will hand [my son] ice skates
and a shimmering sequined blouse before I hand him a soccer ball.
Soccer is not a sport, does not need to be on TV…”). Fractionally
less-hysterical language comes from Allen Barra of the Wall Street
Journal: “Yes, okay, soccer is the most ‘popular’ sport in the
world… So what? Maybe other countries can’t afford football,
basketball, and baseball leagues; maybe if they could afford these
other sports, they’d enjoy them even more.” I did say fractionally.
You may detect a recurring tone in these objections. Soccer is not
simply unenjoyable, it’s a threat to our way of life (however bovine
that way of life may be), our government, our economy, our manhood.
You’d think they were talking about electric cars. But no less a
liberal pinup than Keith Olbermann is a notorious mocker of the sport
and its worldwide appeal; his dismissive asides began when he was an
ESPN anchor and continue on his MSNBC broadcasts. And in a hilarious
report occasioned by Team USA’s upset victory over Spain, Stephen
Colbert declared soccer “the sport for fourth graders that foreign
people take seriously.” Fair enough.
The truth is, complaints against soccer may not be fundamentally
aesthetic, but psychological. It issues from the unalterable human
tendency to interpret other people’s preference for things other than
your favorites as a judgment against you—you like soccer, so you
must be saying that football is for assholes. In which case,
soccer is for assholes, asshole. The details are just filler.
Why else would anyone care? People make fun of the sport the way people
make fun of Canada—it’s the easiest target imaginable. Until you
go to Canada, that is.
British author Nick Hornby’s memoir
Fever Pitch is a book-length struggle to define the psychology
of loving soccer. “When there is some kind of triumph,” he writes, “the
pleasure does not radiate from the players outwards until it reaches
the likes of us at the back of the terraces in a pale and diminished
form; our fun is not a watery version of the team’s fun… The joy we
feel on occasions like this is not a celebration of others’ good
fortune, but a celebration of our own; and when there is a disastrous
defeat, the sorrow that engulfs us is, in effect, self-pity… I am
part of the club, just as the club is part of me.”
Did someone say crushing defeat? Several weekends ago, the Sounders
got properly trounced in an exhibition match against the English
Premier League powerhouse Chelsea FC (average home attendance: 41,588).
The 2–0 final score doesn’t begin to communicate the degree to
which Chelsea effortlessly dominated Seattle from the first touch to
the last whistle. But Chelsea’s effortless dominance failed to deter
the Sounders crowd from throwing its collective heart and lungs behind
the men in the Xbox jerseys. (Speaking of which, the ultimate sign of
the Sounders’ popularity might be the fact that every week tens of
thousands of Seattleites dress themselves in an ad for Microsoft, of
all things, to show their support.)
Walking into Qwest Field—surrounded on all sides by people
wearing green-and-blue Xbox shirts and scarves, and bouncing on their
tiptoes in eagerness to find their seats despite the fact that
everybody in the stadium stands for the entire match, cheering loudly,
chatting convivially—the scene is captivating. The game-day
crowds blabber loudly and often knowledgeably about the sport, with the
classic stadium dilemma in full effect: one know-it-all guy incessantly
shouting instructions to the players (“Get off the pitch! You’re not
hurt!”), coach, and refs while others commiserate a few rows down by
making fun of his analysis. Is it the allure of highly paid foreign
players on the marquee? Possibly, but as dazzling as they often are,
Freddie Ljungberg, Fredy Montero, Osvaldo Alonso, and their confreres
ain’t David Beckham in terms of star power. Is it novelty? Is it trend
hopping? Is it that athletic men running in shorts for 90 minutes is
empirically super hot? Is it that the game itself is thrilling in ways
you wouldn’t imagine? Maybe. Or maybe it’s just that there’s finally a
local men’s pro sports team that you can feel genuinely good about
cheering for, since they haven’t yet had an opportunity to demonstrate
the telltale trait of Seattle sports teams: choking in the home
stretch.
But also… I mean, of COURSE Seattle would be into soccer. It’s
almost too perfect. It’s the hybrid car with the Obama bumper sticker
of pro sports, a distillation of exactly what people from Des Moines to
Des Moines think is so noxious about Seattleites with their fleece
jackets and their recumbent bikes and their lattes and their
solar-powered condos and their adopted minority babies and their
gay-marriage advocacy and… Despite having no political affiliation or
even reverberation, soccer fits comfortably into any generic
anti-liberal screed you’d care to level. And yet, is it not awesome? Go
to a game, you’ll see: Soccer is awesome. Fact. The negative energy
sent by the Romes and Olbermanns of the world is like a dare; let them
judge our motives, our attitudes, our pretensions—we’ll be over
here enjoying the match. They are free to hate the player, but they
should stop hating the game.
This city has had plenty of time to warm
up to its more conventional sports, and it basically has, at least when
those teams are winning. But can it ever be what journalists call a
“sports town”? The conflict between mass culture and cool culture rages
more conspicuously in Seattle proper than in any other comparable city
in America. Not to say it’s hard to be into sports here. This is
America, after all. Rather, it’s easier to reject sports here without
feeling like a complete outcast. Some places, you talk about football
or nothing, baseball or nothing. Seattle truly is not like that, and on
purpose—though you can always find those conversations if you
want them. The middle ground, in which a casual interest in sports is
incorporated into an otherwise sports-free lifestyle, may be a little
harder to navigate. (Maybe not, though. Plenty of indie rockers go to
Ms games, after all.) Yet soccer stands astride the Manichean split
between the sports culture that dominates everything in American life
and the let’s call it “other” culture that Seattle has spent the last
several decades exemplifying. Despite its Euro patina, it is also
unmistakably virile, unmistakably sports. What a soccer game doesn’t
look like, maybe feel like is more accurate, is a football game.
It doesn’t feel lived in and predetermined and institutional. It feels
new. Sports, yes. But new.
As many a hater has pointed out, American TV has a difficult time
with soccer’s pace and scope. The mistake, of course, is blaming the
sport—futbol is the only thing worth looking at on most
European networks. For
commentators obsessed with imposing a
narrative on every second of every play—and using lengthy
built-in pauses to bloviate analysis, regurgitate stats, and sell
beer—soccer is an organic downer. The clock only stops twice in a
match, the game requires a widescreen perspective, and the tempo is
deceptively languid considering how much sprinting is being done. The
drama that arises is necessarily sudden and fleeting. Whereas football
and basketball rely on manipulation of time, stretching 12- and
15-minute periods out endlessly by slicing them into infinitesimal
subsections, and baseball is unbound by any temporal imperative, soccer
time is immutably progressive—long enough to seem like a full
meal, but finite and unforgiving. Low scores also confound soccer’s
critics, who don’t appreciate the explosive payoff of making each goal
precious and difficult to achieve (see also: the word “goal”) or the
purity of one goal = one point.
Maybe purity is the allure. The game is incredibly simple: 11
players try to move a ball down a field without using their hands,
while 11 other players try to do the same in the opposite direction.
Take away the jersey logos and Jumbotrons, and what you’re watching
isn’t substantially different from what you’d have seen 2,000 years
ago. You can’t say that about any of the big three American sports, all
of which are governed by arcane logic and systems that only make sense
if you don’t question them.
Sports fandom is the ultimate pop-culture thing that you don’t have
to be cool, or smart, or rich, or talented, or good-looking to do. It
belongs to everyone. But many feel that in truth, it belongs to
everyone else. And it can be a drag when everyone else already
knows everything there is to know about something you’re attempting to
discover. Sounders soccer, Seattle soccer, American soccer is a
constant process of real-time, learn-as-you-go discovery. It’s
available to anyone, yes, but not yet dominated by Everyone. This
enables people who otherwise don’t feel comfortable saying “we” to say
it about groups of 30,000 people. Like this: “We were down one-nil and
the refs were really against us, but Fredy scored and then Freddie
scored and we won!” We won. Instead of feeling faintly silly, or
at least inaccurate—”we” didn’t really win anything; “we” just
watched them run their asses off for 90 minutes—they simply
identify. It’s such an obvious transaction to any sports fan. But MLS
is not just any sport. It is fledgling, inchoate, hopeful, an underdog,
an acquired taste, in beta stage. And Seattle loves a beta stage.
Every Sounders fan knows the team, the league, the whole enterprise
could easily fail financially as similar efforts to Americanize soccer
have failed so many times in the past. The partisan documentary Once
in a Lifetime tells the agonizing story of a so-close-yet-so-far
campaign in the late 1970s, led by the well-funded superstar
clearinghouse New York Cosmos, who had every opportunity to drive the
sport into the American consciousness—including corporate
ownership and global superstars like Pelé on board—and
even scored a TV contract with ABC, before it all went the way of
Studio 54. And so there is some degree of urgency at Sounders matches,
a combination of cheering extra loud because every little bit helps and
taking it all in now before it goes away. But the dominant energy is
ascendant jubilation in the fact that this is really happening. We’re
really watching pro soccer in America. And we’re really a we. Aren’t
we?
If there was any doubt about the We
relation between Sounders supporters and the Sounders themselves, it
was answered in the second half of the July 11 match against the
Houston Dynamo. Houston was dominant in the first half, scoring early
and maintaining commanding pressure throughout. Seattle equalized with
a stumbling but effective Fredy Montero goal at the 31-minute mark,
then returned from halftime on fire, scoring again almost immediately
with a beautifully acrobatic, if semiaccidental bicycle kick (the kind
Pelé did in the movie Victory) by Patrick Ianni. With the
momentum turned decisively in the home team’s favor, the unbridled roar
of the assembled mass was loud enough to drown out the brass band and
the announcer. The sun was beaming, the sky was clear, tiny pieces of
green, blue, and silver Mylar confetti sparkled across the field like
little gay shrapnel. This was a good Saturday afternoon. But then one
of the essential sports tropes happened: A villain emerged. Houston
defender Craig Waibel—bald, six-foot-two, and impressively
imposing—became frustrated with the tide having turned against
his team, and in the most blatant foul of the match, grabbed Montero by
the jersey, swung him around in a full circle, and threw him to the
ground. The crowd, already on its feet, went berserk, shouting, “WHAT
THE FUCK!?” and “RED CARD! REEEEEEEEEED! THROW HIM OUT! OUUUUUUUUUT!
BOOOOOOOOOOOOOOOO!”
It was exhilarating to be in the midst of such a thunderclap of
intense negative emotion on such a glorious day. But the emotion was
honorable and earned: Fredy had been wronged! Our Fredy! And no red
card! Not even a yellow! No matter. From that point onward, the
Sounders were pure stealth, and the crowd was with them for every step.
But the villain was about to raise the stakes, like any good villain
must. A few minutes later, as Waibel was about to throw the ball in
from the sideline, Freddie Ljungberg got up in his face to flummox him.
Waibel, in a gesture equal parts frustration and absurdism, bonked the
ball down on Ljungberg’s head. Apoplexy. Outrage. The crowd redoubled
its ballistic assault, demanding Waibel’s bald head on a platter. And
again, no penalty. This would not stand. In the grand scheme of
athletic assaults (one thinks of Tyson, Iverson, Zidane), a bonk on the
head with a soccer ball is small potatoes. But it was an unmistakable
sign of disrespect for Ljungberg, the Sounders’ most recognizable star
and the team’s undeniable heart. He may as well have boxed Ljungberg’s
ears. For the rest of the match, every time Waibel got anywhere near
the ball, everyone booed. If he dribbled a few yards: “BOOOOOOOO!” If
he was guarding a Sounders forward till they passed: “BOOOOO!” If he
just tapped the ball to clear it: “Boo!” When the game was over, he got
booed right off the field, unforgiven in defeat for the disgrace of
being unsportsmanlike. It visibly rattled him as he trudged to the
locker room. (I’m not sure how many people in the crowd knew that he
used to play for the Sounders before they became an MLS team.) It was
funny and mean and exactly right—an authentic sports experience.
And when the game ended, the ecstatic crowd felt like it had been
transformed definitively. The Sounders had played a fine match and
prevailed against a tough opponent.
But We won. ![]()

Never has so little been said in so many words.
AAAAND #43 proves my point. But seriously, this is why I can’t take many Sounders fans seriously. The instant the conversation turns to another sport, they’re (quite literally) cheering for the other team! Talk about your civic pride (or lack thereof).
All or nothing, folks, or go back to California.
Like most of the world, the US loves to play soccer. We just don’t love to watch it. And we’re not alone—soccer takes a backseat in quite a few countries that have more, well, entertaining sports to watch. In Canada it falls behind hockey and American & Canadian football. In Ireland, Gaelic football and hurling are tops. In New Zealand and in South Africa (host of the next World Cup), rugby wins. And in Australia soccer comes in behind three other forms of footy: rugby league, rugby union, and Australian rules.
Seriously, if you want to see some truly amazing athleticism, search for AFL on YouTube. It’s the constant action of soccer with the speed of basketball plus the physicality of American football—but with absolutely no safety equipment. Soccer ain’t got nothing on that shit.
I’m shocked that no one has mentioned the talent required to be a successful soccer player. There are no visible physical traits required to make it in the big leagues (muscles for a DH; 7′ height for basketballers; 350lbs for a lineman). No, these are all men who wouldn’t stick out in a crowd physically like other sportsmen do, except for toned legs perhaps. There really is an insane amount of athleticism and finesse that goes into the game, and I feel like that is shortchanged or, worse, undervalued by the haters. These guys could run at you full bore with a ball and pass it off or roll around you at the last second without you even knowing it, and keep running to be there to head it in when it gets passed back. *end rant*
Also, to the commenter who said that no one played soccer growing up, a large number of children grow up playing soccer, but when you are a talented athlete and the NFL is offering 20x in payment (and pain) to you as a WR what you would make playing PDL or USL, then of course you’re going to focus on the more lucrative route. Let’s just hope that people can start to recognize the talent these guys have and give them some sort of incentive to stick around. I’ll start by making sure I show up at every game I purchased in my season ticket package a year ago.
Thanks for the great article Sean. As a European transplant in Seattle, I am amused by the trans-oceanic difference in attitudes. I had no idea that ‘soccer’ had gotten such hatred remarks and politicized (very funny the bit about being compared to socialism) in the US.
In Europe, people are just indifferent to baseball and american football, whereas basketball is very popular in some countries (e.g. Spain). But last time I checked, there was no ‘hatred’ to any of these. If you like it play it, if you don’t, go do something else.
Another thing I find interesting is the belief that some express that a ‘sports-fan’ should support all the city’s teams. How about just supporting the team that plays the sport you enjoy and play yourself??
Lastly… it is also very clear that the level of ‘belonging’ (or caring about) in European (and South American) soccer is on a whole different level to US sports- which has its negative effects sadly too.
@56, “just supporting the team that plays the sport you enjoy” is different than “actively cheering for one Seattle team but against all the others.” The latter was what #43 espoused.
Subpoint A. Organized Sports Are Awesome. Haters of Organized Sports Are Nerds Who Neeed to Go Back to Nerdland. Subpoint B. They are Many Awesome Organized Sports, including baseball, American football, hockey, AND soccer. Subpoint C. Love of Soccer (I am former All-State player) Does Not Trade Off with Love of Other Sports (I also love baseball, college football). Subpoint D. Soccer Is A Bit Of A Sports for White Elites in America. Subpoint E. That’s Not Soccer’s Fault, Its Not True Globally, And Its Changing.
I probably can sympathize with the Jim Rome’s of the world, but I don’t have anything against the Sounders or MLS. I think that you did a good job of saying the the Sounders are the best inaugural franchise is Seattle sports history. What I disagree with is comparing the attendance of the other major sports. We are talking apples and oranges. Seahawks only have 8 regular season games and draw over a half a million. Mariners play 82 home games and will draw about 2 million. MLS plays 19 home games and will draw about a half a million. I would also estimate that those average attendance numbers might be inflated with the two exhibition games. I think the real measure, not attendance, is the passion for the sport. I think that Seattle has it. Although, until you can attract the middle aged white guy (not me, by the way), the MLS is going to be an also ran to NFL, MLB, and NBA (even NASCAR). I also see attendance is a product of cheap tickets. I guy I work with has a season ticket that cost him $200 bucks. I think that is cool, but how long will those deals last and make it difficult to maintain attendance at it’s current level.
I have always loved soccer. Probably, the best reason is it doesn’t have any commercials while watching it on TV.
Soccer fags.
http://www.seahawks.com/tickets/season-t…
Every regular season and playoff game at Qwest Field since the 2nd week of the 2003 season has been played before a sellout crowd…A streak of 52 consecutive games. We are proud of this streak and thank you the 12TH Man!
I spoke to a Seahawks ticket representative and he told me the Seahawks and Sounders season ticket holders have at BEST, a 15% overlap. Is this true?
I have a quote for all of you Seattle Sawker Sucking bitches that bash AMERICAN FOOTBALL.
http://soccernet.espn.go.com/news/story?…
The Seahawks, with their regional might and rich resources, have provided at least the appearance that the Sounders are in the race with pro football and baseball’s Mariners for the Northwest’s pro sports attention and fans’ money.
“Well, I hope so. That was my idea,” Roth said.
“Once a week, I wake up and say to myself, ‘What would I have done without the Seahawks?’ There’s no way we would be where we are right now without them.”
Who’s your Daddy now, BITCHES!!!
http://www.bigsoccer.com/forum/showthrea…
Dorito21
BigSoccer Newbie
Join Date: Aug 2009
Supporter: PAOK Saloniki
Everyone around the world knows that America produces more “Elite” athletes than anyone else. As such…The world soccer community isn’t scared about this generation of American soccer players or the next, just because they watched Euro 2008 in HD on ESPN, tune in every night to Fox Soccer Report or they sit around and play FIFA 2kXX with their friends, none of that produces great soccer talent. They are scared of the day when “Elite” American athletes can make money playing soccer, and thus they start choosing soccer over prospective MLB, NBA, and NFL careers.
Until the day comes in America when soccer becomes a bonafide ticket to financial success, the US will never be a “Football Powerhouse”. And by financial success I mean.
College Tuition. 1000’s of full rides are given out every year for Football and Basketball. I doubt 50 kids in all of America get a full ride in Soccer. The Department of Labor estimates that a college grad will make 2x the $$ a high school grad will over the course of a lifetime.
Professional Contract. Would you rather be the best soccer player America has ever produced (Donovan) and make $2,000,000 or so a year? Or a mediocre/sub off the bench NBA player who hung around the league for 5 years or so and picked up $4,000,000 a year?
Chad Johnson, Steve Nash and Wes Welker were great soccer talents in their teens. So why didn’t they stick with soccer? Would they have gotten a free college education? Would they be rich? Would they be on Entourage, Hard Knocks, or in ticker tape parades through Boston after winning the Super Bowl? Would they be famous? No, No, No and No.
They more than likely would have paid for their own tuition, played in college, gave up/moved on because of a lack of any real upward mobility and then….nothing. Now they are probably your neighbor, your kids teacher, or your coworker.
Until that changes soccer in America will continue to operate on the fringe.
When I first heard that the Sounders were becoming an MLS team, I couldn’t care less. I played college football, and in the “adult leagues” here in the area and I’ve been a Seahawks fan forever and other than the few times when the US teams were showing well in the Olympics, I could honestly say I didn’t give a shit about soccer.
But I watched the first Sounders game on TV because I was curious as how it would play on tv. Then I watched the next game and the next. Then I found myself watching a Sounders Open Cup game online, the entire game, even though 8 inches tall and in the world’s shittiest resolution. Most of the time I couldn’t even figure out where the ball was, but I watched, and cheered (or groaned) quietly.
Now I find myself yelling obscenties at the TV when a player from the opposing side roughs up one of our boys, or we miss a penalty kick, or miss a wide open shot in front of the net (Steve Z, I’m talking to you, c’mon man!), or for pretty much anything, good or bad.
My wife has said multiple times “I still can’t believe you’re watching soccer.”
I’m still getting used to the idea. But it’s a good thing, it’s fun and a bright spot (or not) in the week. I hope it lasts.
Go Sounders
Go Hawks
i’m writing from toronto,canada,and grew up with hockey,canadian football, baseball and all the north american sports and played most of them.being 6’2″ and weigh 220 i fit perfectly with those sports, i played because it was the thing to do.in 1966 there was a competition on a.b.c.called the superstars of sports,best of the northamerican athletes competeing against each other in different level of athleticism and they had one lonely soccer player from the college level and guess what? the soccer player won everything ,his athleticsm got my interest. the next year they dropped the soccer player because he made the north american sport athlete look foolish and they were afraid they would loose sponsorship. i played soccer for a few games and i love it and is my only spectator sport and rugby. the others i don’t pay any attention. i cheer t.f.c.