According to Laughing Squid, Coors Light Iced T is a new caffeine-free iced tea-flavored beer that will be launching in Canada next month:
Liquor companies have been stealing market share in North America in part by aggressively marketing new concoctions such as Smirnoff Fluffed Marshmallow Flavored Vodka and Southern Comfort Fiery Pepper.
“Someone else is eating our lunch in the alcohol space,” said Peter Swinburn, Molson Coors’s chief executive, in a meeting with analysts Tuesday.
If anyone needs me, I’ll be at the tattoo parlor, getting “Someone else is eating our lunch in the alcohol space” inked across my back in a gothic font. In the meantime, have a poll: