The LA Times has confirmed the existence of the KFC Double Down:
We were dubious when we first read that Kentucky Fried Chicken was coming out with a new sandwich that does away with the bread in favor of two fried fillets. And that the “sandwich” part of the sandwich involved was made of cheese, something called Colonel’s sauce .. and bacon?
Could that possibly be true?
We lobbed a call to a media representative. And the rest is a good news-bad news story.
First, the good news. The sandwich does indeed exist, and it is called the double down. It is made of two Original Recipe fillets, bacon, Swiss and pepper jack cheese and something called the Colonel’s sauce.
The bad news? The sandwich is only being tested in Providence, R.I., and Omaha, Neb. But if it does well — and really, why wouldn’t this sandwich do well? — it could head out West.
This is why newspapers are important.
@51 they don’t want to “invest” in trying to cater to other markets. By their commercial they obviously are targeting “macho men”, and I don’t think that KFC considers men who don’t gorge on fat to be manly enough for their targeted demographic.