This week's feature, Looking Back on 30 Years of Sub Pop Records, finds Dave and Sean breaking down 15 of Sub Pop's greatest wonders and 15 of their greatest blunders in honor of the Seattle label's 30th anniversary. The Sub Pop logo earned a spot on the positive list. Here's what they wrote:
13. Hiring graphic artist Lisa Orth to design the logo
In an age where no one seems to mind the overuse of the word "brand" or the misuse of the word "iconic," Sub Pop's improbably simple logo—designed by the great Seattle graphic artist Lisa Orth using two rectangles, two colors, four carets, and five letters—is a titan for the ages. Having long since represented the label's aesthetic sensibility while also signifying certain personal affinities, the Sub Pop logo is as important to the identity of the Pacific Northwest as Mount Rainier, and just as likely to outlive us all.
Today, we received a letter from co-founder Bruce Pavitt hipping us to the facts:
Great article on Sub Pop; however, here is the real history behind the logo:
The Rocket magazine designer Wes Anderson created the foundation of the logo. In it’s first evolution, it served as a banner for my Sub Pop USA column, which first appeared in 1983. Three years later, in 1986, designer Dale Yarger cut the banner in half, and placed the SUB above the POP. This final logo was introduced when the first Sub Pop record, "Sub Pop 100," came out in Sept of 1986.