Im going to burn shoes Ive already paid for, which will surely put Nike out of business and... wait.
"I'm going to burn shoes I've already paid for, which will surely put Nike out of business and... wait."

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Yesterday (conspicuously just a few days before the start of the NFL season) Nike released their newest "Just Do It" ad campaign featuring former quarterback Colin Kaepernick who famously knelt during the national anthem to protest police brutality and promote the Black Lives Matter movement, inspiring many other players to follow suit.


This announcement sent right-wing racists into a blind tizzy, with some of them protesting by burning their already-purchased sneakers and... cutting the Nike swoop out of their socks (???) in some kind of misguided weird protest not unlike last year's very short-lived and hilarious "Boycott Keurig" campaign.


Anyway, the internet LOVES IT SO MUCH (!!!) when dum-dum rednecks do dum-dum things, because it gives us something to point at and laugh uproariously about. And with that in mind, TAKE IT AWAY, TWITTER!