See, Kanye can have fun!
See, Kanye can have fun!

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I have a love-on/hate-on relationship with Kayne West. On the one hand, his work right up through Yeezus is witty, thoughtful, sometimes fun, sometimes overly self-righteous, but generally high quality stuff. On the other hand, The Life of Pablo is probably my least favorite Kanye album next to the deplorable, nearly unlistenable Ye, he's on too-friendly terms with the sociopath-in-chief (oh how I wish it really was performance art), and he makes stupid, thoughtless comments about shit without thinking, like how he announced that 400 years of slavery in America sounded to him "like a choice." So when Kanye dropped a new track, I felt a mix of mild distaste and masochistic curiosity.

The track itself is as bad as I feared, though it opens with a promising little synth beat and an amusing monologue by Adele Givens: "'Cause you know in the old days they couldn't say the shit they wanted to say, they had to fake orgasms and shit. We can tell niggas today: 'Hey, I wanna cum, mothafucka.'"

It almost makes you think "I Love It" is going to be some sort of women empowerment ode.

Nope.

Instead, Lil Pump kicks in with the sing-song chorus: "You're such a fuckin' ho, I love it (I love it) / You're such a fuckin' ho, I love it (I love it)."

And eventually, after a short Kanye interlude ("You're such a fuckin' ho / When the first time they ask you if you want sparklin' or still? / Why you try to act like you was drinkin' sparklin' water 'fore you came out here? / You're such a fuckin' h—"), he dives into his more recent tried-and-true style of "rhyming" a word with itself—"I'm a sick fuck, I like a quick fuck (whoop!)," which he repeats five goddamn times.

Then, he rhymes some more:

I'm a sick fuck, I like a quick fuck
I like my dick sucked, I'll buy you a sick truck
I'll buy you some new tits, I'll get you that nip-tuck
How you start a family? The condom slipped up
I'm a sick fuck, I'm inappropriate
I like hearin' stories, I like that ho shit
I wanna hear more shit, I like the ho shit
Send me some more shit, you triflin' ho bitch (bitch, bitch, bitch)

Some back story from Genius:

The song and its music video were debuted at the inaugural PornHub Awards in Los Angeles, California. Kanye was the creative director of the event. On August 10, 2018, Kanye was interviewed on Jimmy Kimmel Live. Towards the end of the interview, Kimmel asked Kanye if having daughters had changed Kanye’s attitude toward women, to which he replied, “Nah, I still look at PornHub and stuff.” After the interview’s release, PornHub reached out to Kanye via Twitter. To show appreciation for his support, the company giving Ye a lifetime premium membership. This sequence of events led to a professional partnership between the two parties, as demonstrated by Ye’s involvement in the 2018 PornHub Awards.

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On August 19, 2018, Kanye attended 2 Chainz’s wedding, sporting a suit and undersized Yeezy slides. Many people on the internet made fun of Ye’s slides, and he responded by posting an image of himself wearing extremely oversized slides. These slides ended up being worn in the music video for this song.

There's not much (anything really) redeemable about "I Love It" except for the video, which Ye directed with Amanda Adelson, and which Spike Jonze executive produced, and which is, at the very least, fairly entertaining, and at best, looks like something Jonze might actually have helmed, with Kanye being goofy and seemingly having a grand 'ol time in his oversize, Stop Making Sense-style suit thing that matches another oversize suit-thing worn by Lil Pump, who are both creepily bouncing, shuffling, and hard-ogling Givens as they follow her down a hallway with softly glowing statue niches. Channeling David Byrne, in vision if not at all in sound, is a good idea. I love it.