Happy Valentine's Day, y'all. I know this is a time when everyone groans about how this was a holiday created by the evil capitalists who work at card companies and are somehow our cultural overlords or whatever. I'm not saying these gripes are incorrect, but is there something wrong about wanting to carve out a day for love? To give the pink underwear you coincidentally put on this morning more meaning? To luxuriate in chocolate, steak, wine, and other foods that give you headaches? There's so much in the world to be cynical about but today I just want everybody to say love!

Lizzo gets what I'm saying. Today, the Minneapolis-based singer/rapper/dancer/entertainer dropped the visuals for "Cuz I Love You," the title track off her upcoming album of the same name. In the black and white video, Lizzo plays the role of a preacher, sitting in a confessional and also delivering a sermon to a parish of crying men. I can relate.

The song really shows off Lizzo's vocal range—she digs in deep, almost grunting in certain parts. At times, her voice ascends to great heights, ringing in your ears like a bell. She's assisted by a big band that has a trap twist to it, stepping back in the sparser moments then giving this brash, almost villainous thunder to the chorus. It melds together all the sticky, sweet, and terrifying parts of love—realizing that you "don't wanna be a ho no mo'" and now having to deal with the notion of splitting yourself open to another human being. Perhaps this is the concept that threatens us most about Valentine's Day—this anxiety around partnership, vulnerability, the Can-Anyone-Ever-Really-Be-Known-And-Then-Know-Someone-Else conundrum. Or maybe it's not that deep. The card company capitalists are getting to us, yet again.

Lizzo is really becoming That Girl and I am so fucking excited to see what more she'll put out. Her major label debut and third album Cuz I Love You is dropping on April 19th.