She gets it.
She gets it. Getty Images

Happy 710 Day, stoners! For the uninitiated—July 10 is the official holiday of cannabis oil, that angelic substance that is extracted out of cannabis flowers and used to make dabs and vape cartridges. Today is their official day. It’s like 4/20, but an entirely new pot holiday that is, in my opinion, far more appropriate for the age of legal weed.

Four-twenty was once a slightly subversive phrase, spoken between people to quietly indicate that “yes, I too smoke pot.” Back when not everyone smoked weed and, gasp, people could openly hate pot smokers. We live in such a different and friendlier climate (and by we I am referring to those of us who live in enlightened bubbles of the world that have legalized pot) that we need a new cannabis area code.

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And that area code is 710. Spelled backward and upside down it looks a bit like the word oil, which is a euphemism for cannabis oil, which is the king product of the legalization movement. Cannabis oil is made by running cannabis flowers through an extraction process that separates the plant matter from pot’s active ingredients, like THC, CBD, and flavorful compounds called terpenes. When you concentrate those compounds together you are left with a sticky, often honey-like substance that can be vaped or dabbed. It’s consistently the fastest growing product category in legal states across the country, and far more popular than edibles.

4/20 is a celebration of flower, it’s a day to smoke massive blunts and rip huge bong bowls. But on July 10, we (again speaking to those of us that live under enlightened governments) inhale vape pens full of plant-matter-free oil and dab little balls of tasty, terpene-rich oils.

Laurel Friesen, one of the owners and head of extraction at Seattles Heylo Cannabis.
Laurel Friesen, one of the owners and head of extraction at Seattle's Heylo Cannabis, holding some cannabis before she turns it into angelic pot oil. Lester Black
It makes sense that oil would be the anointed product of the legalization movement, because without legalization oil wouldn’t really exist. The black market is better at producing low-grade, moonshine-esque extractions. Whereas the two main ingredients of the legalization movement—cheap weed and capitalists with cash—form a potent recipe for artisanal pot oil. It’s the legal market where companies can invest hundreds of thousands of dollars into professional lab equipment that can produce cutting edge concentrates. And there’s plenty of high-quality cannabis to squeeze oil out of.
Jeff Church, the cannabis reverend, holding some of his award-winning oil that he makes at Puffin in Seattle.
Jeff Church, the cannabis reverend, holding some of his award-winning oil that he makes at Puffin in Seattle. LESTER BLACK
If supporting capitalists with cash sounds off-putting to you, don’t worry, there is a way to celebrate 710 Day without sending your money to faceless Big Weed corporations. Washington has many small companies, some of which are female owned, that are making amazing vape cartridges and dabs. Inquire at your local pot shop about who is making your oils and your budtender should be able to point you toward smaller, craft brands.

So find some locally made cannabis oil and celebrate the wonders of legalization by hitting a vape pen, taking a dab, or just not being a jerk to those who do.

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