When I lived in Northern California, I spent many weekends doing the most Northern California thing possible (aside from practicing nude goat yoga and crafting small-batch, organic, free-range chia kombucha): visiting wineries. Some of my most favorite memories involve downing bottles of delicious, jammy Napa reds. Some of my least favorite memories were the epic hangovers that followed, a factor that led me to switch from the grape to the ganja.
Wine is still preferred over weed by many, but that could be changing. That might not be great news for vino makers, but is a positive step for consumers, particularly women. Women make nearly 60 percent of wine purchases, leading vineyards and producers to market to them with greater intensity and focus, and earning wine the incredibly creepy nickname “mommy juice” in some circles. (Do you say that? Stop.)