Talk of a boycott against Utah grows louder...

Utah's growing tourism industry and the star-studded Sundance Film Festival are being targeted for a boycott by bloggers, gay rights activists and others seeking to punish the Mormon church for its aggressive promotion of California's ban on gay marriage.

It could be a heavy price to pay. Tourism brings in $6 billion a year to Utah, with world-class skiing, the spectacular red rock country and the film festival founded by Robert Redford among the state's popular tourist draws.

"At a fundamental level, the Utah Mormons crossed the line on this one," said gay rights activist John Aravosis, an influential Washington, D.C-based blogger. "They just took marriage away from 20,000 couples and made their children bastards. You don't do that and get away with it."

Salt Lake City is the world headquarters for The Church of Jesus Christ of Latter-day Saints....

[Aravosis is] calling for skiers to choose any state but Utah and for Hollywood actors and directors to pull out of the Sundance Film Festival. Other bloggers and readers have responded to his call.

"There's a movement afoot and large donors are involved who are very interested in organizing a campaign, because I do not believe in frivolous boycotts," said Aravosis, who has helped organize boycotts against Dr. Laura's television show, Microsoft and Ford over gay rights issues. "The main focus is going to be going after the Utah brand. At this point, honestly, we're going to destroy the Utah brand. It is a hate state."

The Mormon church put up four out of every five dollars spent to ban same-sex marriage in California. More than 18,000 legally married couples in California were forcibly divorced on Tuesday thanks to the members of a church founded by a polygamist and a pedophile with more than a dozen wives. Since all Mormons-in-good-standing must tithe 10% of their earnings to their church, some part of any dollar you spend in a Mormon-owned business—and they're almost all Mormon-owned businesses in Utah—flows toward an anti-gay church that wages anti-gay political campaigns. Ski Colorado, Washington state, and British Columbia. Don't ski Utah.

Honest to God: My boyfriend and I were talking about taking a trip to Utah this winter to go snowboarding. We've heard great things about the resorts there, and our kid wants to go, and we've never been. But you know what? We've never been to Whistler either. Or Bear Mountain in California. Or to any of the resorts in Colorado. So fuck you, Utah—we're going to big, blue Colorado.

Oh, and the leaders of the Mormon church—which financed all the bigoted distortions of the "Yes on 8" campaign (gay people recruit children! they're going to teach gay sex in schools!)—are out there calling on people to treat each the with "civility, with respect and with love." Uh-huh.

Sorry, douchebags, but you can't throw a punch like that and scream "play nice!" or "you can't be mean to us—we're a church!" You wanna play politics with peoples' lives? Fine. But they game's on now and remember: you started it.

Utah is the new Coors. Pass it on.