“New Research Reveals: Bad Hair is Hurting Guys’ Game and they have no Idea!” So say the makers of AXE Body Spray (and now AXE Hair) in the press release of the day:
Between mistletoe make-outs and countdown kisses on New Year’s Eve, guys have many opportunities to hook up during the holidays and having girl-approved hair is more important than ever. But, new research reveals that bad hair is hurting guys game and they have no idea! AXE, the leader in men’s grooming, found that most girls agree that hair is one of the first things they notice about a guy, BUT only 29 percent of guys think hair is very important when it comes to attracting a girl. Furthering the gap in thinking, 85 percent of guys think their hair is pretty good, but less than half of girls agree that guys have great hair.
AXE created the solution just in time for the holidays with AXE Hair – a new line of shampoos, a conditioner and styling products that gives guys a new edge in the mating game. AXE has partnered with celebrity hair stylist and grooming expert, Diana Schmidtke, to help your readers avoid holiday hair errors. Diana, an L.A. based stylist who has worked on the famous manes of George Clooney, Jake Gyllenhaal and Matt Damon, can:
*Discuss how guys can better their game and achieve a girl-approved look just in time for *holiday/New Year’s parties
*Talk to national survey findings about the state of guys hair
*Provide readers with tips for correcting common guy hair errors (from poofy hair to hat head) and hair trends for 2009 (out with the over-gelled and in with the old Hollywood chic)Please click here for more information to help your readers get girl-approved hair. Let us know if you have any other questions or are interested in booking an interview with Diana.
(Special thanks to Great Wigs UK for supplying the Bald Man Wig with Grey Hair pictured above.)
When Axe came out, and the whole male-body-spray fad erupted, it honestly never occurred to me that it would last.
A friend’s teenage son uses Axe products and he smells like the driver of an Avon truck.
When in doubt, shave your head.
Hm, men’s hair-care products company cites study showing men should purchase more hair-care products if they want women to find them attractive.
Didn’t see that one coming.
And you gotta LOVE this quote: “Guys, however, incorrectly believe that girls consider their personality more important than their hair”. Well, no wonder guys get the cold-shoulder whenever they give a woman a compliment (pay attention here, Roy), because evidently a guy could say just about any stupid/sexist/offensive remark to a woman, and make her swoon with ecstasy, if only he has GOOD HAIR!
Well, it’s no wonder then that guys like Roy might be just a teensy-bit confused on this issue…
@3: exactly.
But not all the way bald… think David Beckham in this shot: http://www.sheknowsbest.com/wp-content/u…
Now THAT’S hot.
straight guys with bad hair beat straight girls with bad hair because straight guys don’t really give a shit about another straight guy’s hair (remembering, here, that homoman opinion is of no importance to the straight man), while straight girl bad hair is reviled by all.
I completely trust any research done by those Nobel laureates working at the Axe body spray company (and Tag too).
Copywriters should be shot.
Remember, living in Fear is what al-Qaeda wants us to do.
Hmmm, maybe Axe is one of their attempts to weaken America?
I drink a thimbleful of Axe Body Spray every morning. It keeps my colon fresh for the ladies.
It’s probably pretty damn hard to get men to buy shampoo to begin with, so I’m not surprised their ads reek of desperation as badly as their customers.
I have a real fondness for comb-overs. They really brighten my day. I compare it to the time I walked out of the gym with a booger in the middle of my forehead, which I did not see until hours later. I know I must have given a few people a good laugh.
I have a similar story, Vince, although mine involves scratching my forehead with my hangnail and not noticing until hours later that I had a sheet of blood running down from the cut. Foxy!
perhaps.
I always promote good hygiene and proper hair care, but I truly despise with all my soul these “girl-approved” Axe commercials. The whole ad campaign is completely covered not in shampoo, but one massive putrid steaming pile of feminism and misandry; the sexism in that ad campaign is so obvious that it’s seeping out of every pore. Men need girl-approved shampoo, conditioner, and hair gel as much as women need man-approved tampons and birth control pills. The whole thing is bloody ridiculous, and it disgusts me to no end. We men are in no position to tell women what to do with their uteruses, so no woman is in any position to tell us guys what we do with our hair. Like I said, I have nothing against proper hygiene, nor am I a misogynist, but no one, neither man nor woman, should use sexism as a weapon for any purpose.