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You can relax: Pantone has released its pick for the 2012 Color of the Year, and it is “Tangerine Tango.” (You may remember that last year’s CotY was “Honeysuckle.”)

“Sophisticated but at the same time dramatic and seductive, Tangerine Tango is an orange with a lot of depth to it,” said Leatrice Eiseman, executive director of the Pantone Color Institute®. “Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy.”

“Pantone’s obviously behind the times,” said the Stranger‘s own Bethany Jean Clement. Years ago she was lucky enough to meet John Waters, and he told her then that “orange is the new black.” Take THAT, Pantone.

9 replies on “Color of the Year”

  1. I appreciate you including the color in the article, but it strikes me that I don’t really know what that color is supposed to look like. Every computer monitor is a little bit different, and as I drag my internet window back and forth between my two monitors, I see subtle shifts in the color: on the left, it’s a little more orange; on the right, a little more pink. Normally, this isn’t an issue for me; in casual- or work- use, I barely need to be able to distinguish red from blue. However, the totality of this article is the color. The entire goddamned point is what this color looks like, and my tools are failing me.

    I need to get to SAM. The pictures of art on the internet, or in a book, just aren’t the same thing.

  5. @1, get a Spyder monitor calibrator. They work wonders. No one who works with color should live without one, Mac or PC.

    @3, there’s a bit of 50s formica behind a drawer in our kitchen from before the 80s remodel that’s just this color. And I have an Armstrong catalog from the 50s that absolutely pongs with this shade on every page.

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