Somebody on Reddit has allegedly leaked some internal advertising documents. These documents are about the Pepsi account. They equate Pepsi to universal laws like gravity. They are amazing, whether they are faked or not. Here you will see that Pepsi is like a cut-away sketch of the Earth:

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But really Pepsi is more like the Earth’s gravitational field:

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Or is it more like the universe?

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Many people feel many different things when you fiddle with the Pepsi logo:

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Whatever the analogy, Pepsi clearly has its own gravitational pull:

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I think of two things when I read these files, which are available in full over here:

1. I can’t believe more ad people aren’t getting laid off.

2. There is totally such a thing as too much education.

14 replies on “DisPepsia”

  1. There’s clearly such a thing as the wrong amount of education, more than what you need given what you are able to do, but not enough to enable you to something more worthwhile.

  2. I won’t pretend to get it. I also won’t pretend to get why Pepsi doesn’t go back to one of its original logos. The new cans are cluttered. and have been for the last 15 years or so. It’s a waste of an iconic brand.

  3. kinda makes one want to lol…kinda….

    if it wasn’t for the fact that acronyms could be continually twisted from their code that is.

    consider the quote,

    ” there goes my hero… watch him as he goes”, Foo Fighters.

    I could think of a couple of reasons why

    “laugh out loud” and “love on line”

    might break the bank.

    I like Dave and Courtney and Chris and like alot of the world who miss him Kurt Cobain(?),

    I wonder if real time “fuck ups” on the slog are linked to bigger fish in a fry than listening to my bathroom window.

    Then again I know what was said while “we” watched the grammy’s No. 10.

    And bye the way, GFY means

    ” go fuck yourself “

    it’s not short for “goofy”.

    Liebert, GFY. Kurt that is.

  4. This “story” is LAME and obvious fabricated. 1st Pepsi does NOT use the logo depicted in the first few shots anymore. Second, only 3 of the globes used in the second to last photo are real. The others are not.

    With Pepsi launching a new marketing campaign, do you REALLY think they would be trying to confuse people with a billion diff globes while trying to establish a new brand identity?

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