STILL nobody can give me a solid explanation for that weirdo McDonald’s bus ad (the relative calorie count theory is just bananas guys), so here’s an ad that makes good sense, knows its audience, and is funny, to put things right.
Anthony Hecht is The Stranger's Chief Technology Officer. He owns no monkeys. More by Anthony Hecht
I’m with this mom: http://ingame.msnbc.msn.com/_news/2011/0…
The average gamer is 34 years old and this ad skews quite a bit younger than the M rating implies.
I played and liked DS1, and this ad makes me die inside. So fucking terrible. But, as Justinian pointed out in the MeFi thread on this, if you care and read about games, you already know if you want DS2. This is a marketing dept. trying to maximize purchases for their budget, and 14 year-olds go for this shit. THREEEEE FREEEEEE GAAAMMEES. SEGA!
Wow. I bet the guys who put this ad together are proud of what perfect corporate tools they are.
The whole point of the ad is for idiots like you to ponder and give McDonalds free advertising.
Kind of a juvenile ad for a game that already gets a bunch of buzz from more mature gamers. Yeah, it was a little funny but I think it’s pushing a little too hard against the ridiculous criticisms of M rated games.
Brilliant.
Mature gamers were once children, whose mothers objected to the (relatively mild) violent content in the games they played or wanted to play as kids. This commercial definitely speaks to those gamers; I don’t see it as tempting today’s kiddos.
I actually agree with the moms here.
“This game is an atrocity.”
“Why would they even make something like this?”
Because the first Dead Space was laughably awful.
http://www.escapistmagazine.com/videos/v…
My mom has watched Predator so many times her vhs copy is worn out. My mom would probably play this for hours if she could only figure out how to make all those buttons work.
@8: Beat me to it. This one also says some good things about why Dead Space is a bad horror game.