Apparently, the new Windows 7 phone—released today—is so cool that it will mend distracted behavior in a heartbeat. And how exactly will it do this? Well, By being just like any other smart phone:
Really, Microsoft?
I Wrote this Post on my New Windows 7 Phone (While Giving Birth)
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Guess those guys are trying to set up their signature in Outlook.
I don’t know what the phone is meant to be or do, but that ad overflows with win for me.
Brilliant media analysis. Next you’ll tell me that boner pills don’t make you lie in matching tubs with your gracefully-aged wife and hold hands while watching the sunset.
Lets hope it can develop an app market, otherwise its going to suffer. I own an Android 1.6 G1 phone, I dont see myself switching to anything but an Android 2.2 or better phone, holding out for 3.0, which might show up early 2011.
I would never buy an iPhone. Shipping your phone to California to get the battery replaced for 80$ is absolute bullshit.
#4, people usually replace smartphones in two years. The battery in an iPhone will last way longer than that. It’s not a real-world issue for almost anyone.
Is the ad supposed to make me want to grab people’s smartphones out of their hands and pitch them into traffic? If so, great job, marketing people!
guess they have no idea what makes it different than the other smartphones out there .. or they think I’m too stupid to understand, either way, no thanks!
Soooo, the Windows Phone 7 is supposed to be faster and/or easier to use so you’re not distracted? I don’t know what the problem is.
I like this ad more for its realistic look at what we have become rather then the glorification of feeding yourself through a little machine in order to feel more connected to your fellow man.
That said:
I HATE WHEN PEOPLE ARE ON THEIR PHONES AT SHOWS, OMGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGG
Also, I hate digital cameras. At the Flaming Lips show my view and concert experience was ruined by morons holding up the digis or maintaining a rather motion/enjoyment-less demeanor in order to snap the next great picture with their fucking camera. This used to happen before, sure but now with camera-phones and tiny digital cameras it is happening more and more and more.
Glad you guys got that picture of that memory rather then experiencing that moment.
@5 – Agreed – the battery fading before phone obsolescence isn’t an issue, but having to beg your bartender for an outlet to recharge your iPhone is. (I’m a lush, so I see this happen all the time.)
Android phones suck for battery life as well, but at least with those you can pop a new one in. The spare battery/charger I bought for my Galaxy S makes it so I never have to worry, or even meter my usage just because I’m getting low.
Of course, though, I can’t use the Stranger happy-hour app since it’s iPhone only. So it’s a double-edged sword.
I think the idea is that with a Windows Phone 7 phone you will be unable to do any of those fun, distracting things other smartphones let you do. That’s good, right?
@10 I just carry my laptop and a usb cable. And I just read this on my new G2.
I’m too old to understand this ad.
@12: Wouldn’t that just drain the laptop battery that much faster? How does that solve the problem 10 is talking about?
So tired of “really”…
#16.
Thank you for that.
Also “Yawn” and WTF.
Windows Phone, you’ll hate it so much that you’ll never use it!
#14 they are talking about phone battery. Charging your phone from your laptop will replenish the phone battery from the laptop battery… and yes, laptop batteries have more juice than phones as the batteries are larger.
My interpretation is that Windows Phone won’t support text messages. You heard it here first!
Microsoft has consistently produced the worst ads for a number of years, but this is truly impressive. It both slams the smart phone demographic and suggests their phone has less compelling features than its competitors. Really?
@19 – True, but a laptop makes for a pretty heavy charger, whereas a spare battery weighs almost nothing. Hard to say what makes you a bigger geek, tho: swapping a battery or charging from your laptop. Either way, you’ve got a phone addiction on public display.
@4
http://www.cyanogenmod.com
My G1 has 2.2 and it is delicious.
Windows has a long and unappreciated history of doing the shit that people want it to do. I have high hopes for Win7Phone.
But yeah, the ad is confusing and stupid.
They couldn’t have edited the music any worse.
This shows that the product will build on the raging success of earlier windoze phones. Complicated buggy bloated crap. Like all their shit.
@ 15: Hmm, yes, let’s base our ad around a catchphrase associated with whiny douchebags. Heh, that may in fact be their target demographic.
Now will it come preloaded with Outlook AND Exchange Server AND Windows Live AND Messenger AND Internet Explorer and make you guess where they overlap and how to configure shit? I just bet it will!
Come on guys, lay off microsoft, it’s good for the washington economy. (I do not live in Washington)
I liked it!
Yeah this ads plays well into a current sentiment around smart phone fever, but what are they really advertising? Less functionality? A smaller app market? I’ve never known anyone to translate their annoyance at obsessive smart phone users into motivation to buy a phone that does less in an ugly UI.
The question is like any thieving Republican did they pay Edvard Grieg to use the catchy tune or did they simply rip it off?
seems to me (someone with zero interest in owning a smart phone) that “easier to use” would = “even more annoying usage.” Since it will only take a second, I can answer that text message between the time I put on my turn signal and the time I change lanes! Hey, what’s that asshole honking for?
#21 You know, people are capable of laughing at themselves. I don’t feel “slammed” by this ad even though I am guilty of over-using my phone at times. I thought it was kind of funny.
Another Zune.
Actually, this ad does speak to me. I hate mobile phones and usually keep mine turned off. I only talk to people while on the move when it is actually important. I don’t text. I only email from my desk at work. I don’t want to be plugged in all the time. I don’t play video games. Life is personal interaction to me – not digital.
But I do see some value in having something small with me that can access information and documents (I understand it will mesh with the Office suites). Music on the move is nice, too, and the occasional video or photos while seated alone in a lobby or coffee shop.
Of course, I’m also old, and a very narrow demographic so all of your comments are valid. But I laughed at this video because I really think a plugged in populace is missing out on life…..
@35: Why do you assume that just because someone is “plugged in” that they’re ignoring real life? My smartphone lets me look up movie times, show times, restaurant hours and menus and countless other things that let me and my real friends plan our real evenings in the real world. When we’re wondering about some obscure bit of trivia over dinner I can look it up and provide an answer. When I’m sitting on a bus I can watch a video of my niece – who lives on the east coast – taking her first steps.
So tell me, what exactly am I missing out on?