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Last night I had the pleasure of seeing a new television commercial for Volkswagen’s “all-new CC.” It’s a car, and in the commercial, it’s speeding down the road past various positive press quotes about the car’s charms.

The one that caught my eye comes from Car Magazine, a UK publication that praised VW’s new CC by claiming the car “positively oozes class.”

Isn’t “oozing class” kind of like “crapping dignity”? By which I mean impossible?

David Schmader—former weed columnist and Stranger associate editor—is the author of the solo plays Straight and Letter to Axl, which he’s performed in Seattle and across the US. His latest...

30 replies on “Is It Really Possible to Ooze Class?”

  1. I don’t know why Volkswagen even bothered with this car. The Phaeton failed already, mainly because anyone who could afford a high-end VW would just buy an Audi.

  2. Main Entry:
    ooze
    Function:
    verb
    Inflected Form(s):
    oozed; oozยทing
    Etymology:
    Middle English wosen, from wose sap
    Date:
    14th century

    transitive verb
    1: to emit slowly
    2: exude (ooze confidence)

    to display conspicuously or abundantly

  3. its still a vw no matter what and ya…. why buy a high end vw if you can buy an entry level or a few year old beemer and you’re not driving a vw. vw’s suck and are for kids or just out of college girls. shit box cars with crappy ass electrics and electronics. heres a game for you, if you ever see a car on the road at night with messed up (brake light stuck on, etc) or burned out tail lights i bet you five bux its a vw or…. oh gawd, here we go…. an audi, which is basically the highest end of vw. sorry. both suck ass. if you’re on the autobahn the order is porsche, benzo, beemer, audi and then vw.

  4. 9 has no idea what he or she is talking about.

    Brand loyalty (in his or her case, BMW) and competition discredit can be so obvious it hurts sometimes.

  5. I ooze pus that smells like gardenias for some reason.

    VW’s coming out with the wrong car for the wrong market. All the Germans are, and have been for a while.

    It’s not as horrible as the Chrysler 300 though.

  6. do you all remember the Chry. 300 from the 1960’s with the giant fins?

    What a beauty, my aunt had one, from a “boyfriend” – got to drive it a lot

    Old 300 Lover

  7. Doesn’t the car ooze class? Doesn’t it? It clearly says to other drivers that they are not the social equals of the driver of this car. It says that on every surface; it oozes it. The problem is that certain people want to imagine we are a classless society, and evidence to the contrary is disconcerting.

    Did you know that Vanderbilt’s Traffic says that drivers of expensive cars are more likely to honk at drivers of cheaper cars? And drivers of cheaper cars are more likely to honk at drivers of other cheaper cars, and not expensive cars? And men are more likely to honk at women than men, and women are more likely to honk at women too, than men. Regardless of who actually committed a driving faux pas.

    We are deeply indoctrinated in this stuff.

  8. I often have to honk @ the pricey cars because they are frequently piloted by The Ancients, who are the only group able to afford such examples of useless beauty. Sometimes I use my car horn to do so. These class-oozing vehicles are proof that a class system exists in America.

  9. 15 – the Germans lost out on the patents for hybrid technology a long time ago, so they’re coming up with what will they think will sell for the time-being (Porsche/VW are actually doing really well globally, all things considered) and are using their resources to aggressively refine hydrogen tech. We’ll see what they come up with.

  10. @4 & 5: Someone’s getting a little literal, there. I don’t think anyone’s missing the literal meaning of the word. The point is merely that if it oozes, it’s probably not classy or beautiful, see?

  11. While the rear end of this thing looks like a Buick, the name is dumb (why not just call it a different name altogether – doesn’t it mean “Comfort Concept” or something?), the economy is soft, and yes, most people with “enough” money for a fully-loaded CC are going to buy an A6 anyhow, I DO think this car looks pretty good in person.
    I just don’t think it will sell.
    VW’s losing their way. The Tiguan? An overly-expensive CR-V. The Routan? It’s a Chrysler minivan. The Polo? Long overdue.

  12. #1 is right, but what got me, even though I am a VW fan, is the qoute “it’s like no other car” or something like that that had to do with the cars appearance. Excuse me?! It looks like most any other car on the street today.

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