Michael Bay for Victoria’s Secret?!
Kelly O—formerly a Stranger staff photographer, music writer, Drunk of the Week columnist, and more!—finished art school and a soul-crushing internship at a corporate advertising agency in Detroit,... More by Kelly O
Good marketing call, in my opinion. They should have put some suggestive sex scenes in there too. Because even though the economy sucks, we’ve already seen that guys will shell out the bucks to see the latest theatrical mess by Bay or Emmerich. Should work for getting them to shell out cash for overpriced underwear for their women.
How did you beat Mudede to this?
Oink oink.
Thanks for that.
Explosions were OK, but could also use some flaming school buses and monster trucks.
I still love Robot Chicken’s take on Michael Bay.
http://www.youtube.com/watch?v=Bd16_rLQ9…
It would have been a lot better if the models were causing the explosions and flying the helicopter. But what do you expect from Michael Bay? He prefers juxtaposition to causality.
Nonetheless, you can never go wrong using boobs and explosions for marketing.
@6: It’s good to make sure the two remain distinct though. Exploding boobs wouldn’t do so great.
Answer: Yes
I’m sensing a theme, ’cause he also directed these vids:
“I’d Do Anything for Love (But I Won’t Do That)” Meat Loaf
“You Won’t See Me Cry” Wilson Phillips
“Do It to Me” Lionel Richie
“Love Thing” Tina Turner
“I Touch Myself” Divinyls
“I’ll Be Holding On” Gregg Allman
could be the pathos of guilt ridden masturbator at work whut makes him wanna blow shit up, that or maybe he’s just drawn towards the schmaltz.
You know, I thought overall the video was dynamic and sexy. Surely, I could have done without the fake explosion in the background, but that aside, it was well done.
Victoria’s Secret has two different clienteles to appeal to. One is women who want to wear their products. The other is men who want to dress their significant others in the products.
Well, it’s spastic and irritating enough to be Michael Bay, that’s for sure.
I wish you could see the folks from cirque bezerk for more than a split second. (at 35 sec) it could have been so much darker and more enticing.
The women are too thin (waaaaay too thin for me, thank you) but except for that I like it!
Is this the “War on Christmas” everyone has been warning me about?
I think that ad could sell just about anything. If they showed a box of Depends at the end I would run out and buy them.
@1, adding suggestive scenes would, in my opinion, limit this ad’s appeal to women. And I agree with @6: it would be cooler if the models were flying the helicopters and blowing stuff up.
But if the models were flying the helicopters and so on, then it would look like women were capable of being more than fodder for the fantasies of the men this ad is aimed at.
But maybe guys like the thought of women in skimpy lingerie blowing shit up.
I have never in my life bought a bra of any kind, nor ever stepped foot inside a Victoria’s Secret (I’m in my mid-40s). This ad nearly makes me want to go.
So, yeah, it works.
@8 is correct.
At least according to my youngest sister, who used to work at one in Santa Barbara.
@11: i don’t know any women who want to wear their products. only women who refuse to wear their tacky, cheap ass products.
If they sold a bra that shot flames from the cups, I’d totally buy it.
@20- women dont ever buy the tacky cheapy things there, dudes do for their women to wear. Then the women wear it once or twice and get tired of it.
I personally know a TON of women who buy theur bras and panties because a lot of their stuff is pretty comfy. (The same reason I do).
Regardless- The fake explosion behind those models is the dumbest thing I have seen in my whole life, and a couple of the ‘fantasies’ were so excessively cheesy I almost barfed. The opening scene was pretty awesome.
Can we just recall for a moment that a major contributor to this publication seriously (as far as I can tell) compared Alfred Hitchcock to the director of this commercial?
Seriously? Women are not allowed to like explosions and helicopters? D’oh! I forgot! Girls only like flowers and teddy bears! They really should have just shown them cooking and cleaning. THAT you would have believed.