Oh hey, look. AXE Body Spray has new products for women! The smell will make you feel like, um, an anarchist! Or maybe a street cop that can’t keep her clothes on, or do her job! I bet it smells like success…
Kelly O—formerly a Stranger staff photographer, music writer, Drunk of the Week columnist, and more!—finished art school and a soul-crushing internship at a corporate advertising agency in Detroit,... More by Kelly O
I wonder if this is going to work as well as the initial Axe ad campaign, which was so successful at persuading people that a spray of Axe made even the dorkiest teenage dweeb irresistible to women that it became associated exclusively with the dorkiest teenage dweebs, meaning that no one else would be caught dead wearing the stuff? This article is hilarious: http://www.theatlantic.com/business/arch…
So is the Wikipedia page for Axe, which lovingly details every single scent and variation they’ve ever produced, from “Magic Amber”, to “Adrenalin or Accelerate or Orion (not available as a shower gel)”, “Conviction”, “Provoke or Excite or Provocation (the bottle is dark and violet with tribal tattoo)”, “Relapse”, “Music Star Guitar”, “ex-friends”, “Anti Hangover” and so many more: http://en.wikipedia.org/wiki/Axe_(groomi…)
Also fun to note that a kid in England died after spraying too much Lynx (as Axe is sold there) in a confined space. I think we’ve all encountered a few close calls, at the mall, convenience store or bus stop.
“Anarchist” is not normally associated with a desirable bouquet. But then, neither is Axe.
Low hanging fruit, but I was compelled.
@1:
Waiting for Axe to market “Pepper Spray”, at least that scent will have a useful purpose…
“Lynx” makes it sound like cat piss.
@1 – And how many times do you get to say “fun to note that a kid died”?
@5, well, it sounds bad when you say it like that….
What do you call a female douche bag?
Jesus the fashion conscious anarchists here will never wear it… I mean Axe?
Although I might (buy it atleast)… I mean the brilliance of repackaging a popular movement (like the riots and protests around the world) and using it to sell products is kinda… well cool in a “man thats low” kinda way. 🙂
After the gothenburg riots in 2001 allot of department stores had their mannequines dressed up in riot chic and it sold. So maybe this will work out well for Axe?
@7 – Douche baguette.
@7 – Or Snooki.
All I got from this is that if you spray this junk on you will prevent female cops from doing their jobs. Until they make a gay axe which prevents gay male cops from doing their jobs I say it’s sexist.
If I want to smell like a man, I’ll buy Old Spice.