I’m sure you’ve all noticed that Seattle Met (née Metropolitan) has a new logo:
Read the whole story here. I’m glad to see I’m not the only art director who uses chocolate syrup—in one way or another—to make major design decisions.
New Logo of the Day
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That he had a supply of napkins from Qdoba handy speaks volumes about Seattle Metropolitan magazine.
blech, but I do like the creative use of chocolate syrup….
The type is okay on its own, I guess. The orange gradient box looks very web 2.0 to me and when you add the script type and the daisy, the whole thing looks like a logo for a cheap motel circa 1970. Ugh.
if the Seattle Met were trying to be yet-another-social-media-button then yeah, score! 🙂
I’m with @3. The type isn’t bad, but the application cheapens it into web icon. Or maybe that graphic is a web icon.
Also, I like some of the earlier iterations better. They have more character.
I would have gone with the chocolate-syrup one. It actually looked a little hand-crafted.
The end product already dates itself.
I don’t care so much how it looks (I do really like the typeface/font, btw ) but I love the making of story. Fascinating…
http://www.sunset.com/