I’m sure you’ve all noticed that Seattle Met (née Metropolitan) has a new logo:

smlogo.gif

Read the whole story here. I’m glad to see I’m not the only art director who uses chocolate syrup—in one way or another—to make major design decisions.

9 replies on “New Logo of the Day”

  1. The type is okay on its own, I guess. The orange gradient box looks very web 2.0 to me and when you add the script type and the daisy, the whole thing looks like a logo for a cheap motel circa 1970. Ugh.

  2. I’m with @3. The type isn’t bad, but the application cheapens it into web icon. Or maybe that graphic is a web icon.

    Also, I like some of the earlier iterations better. They have more character.

  3. I don’t care so much how it looks (I do really like the typeface/font, btw ) but I love the making of story. Fascinating…

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