SF-based artist Lawrence Yang created this “digital response” to Pepsi’s new ad campaign.

So they recently plastered the Powell BART station in San Francisco with Pepsi ads. Just big posters that say “POP”, “HOPE”, “SODA”, “JOY”, etc. All flaunting Pepsi’s new lopsided logo. And every time I see the logo, I can’t help imagining a big belly button in the middle… So I thought I would share my vision with you all. You’ll never look at the Pepsi logo the same again =).
Okay, the Internet is a race! And you won! Because Yang posted this to his website back in February—back when it made Reddit—and that’s when you saw it whereas I only just saw it today courtesy of Slog tipper and fellow Internet loser Talia. And in newer news: the California Center for Public Health Advocacy announced today that new research shows a direct link between soda consumption and obesity. (Yang’s selling t-shirts here.)

We must tax the sugar waters for the good of the people. Am I right, comrade?
I think the logo looks like a vulva. One red lip, one blue lip 🙂
Why not? They already do that for cigarettes. Honestly, the idea is that if you’re going to be a drain on society, you pay extra to help make up the difference.
You know, back in the day, one went for a Coke at a drug store soda fountain or a small, unincorporated, unfranchised version of a Dairy Queen (Dairy- Dip, Foster Freeze, etc.). Then it became available in restaurants and vending machines. When it became available in grocery stores, some people kept a six-pack of 8 or 12-ounce bottles (made with sugar instead of HFCS) at home that would last a week or so. Now, many people use it as a beverage of choice and drink it all day as one used to have water or iced tea.
An analogy would be that instead of having meat and two vegetables for dinner, one now substitutes a cheesecake.
I always thought it looked like a sort of kinder, gentler, patriotic Pac-Man.
BTW, I’m just wondering…would the tax apply to sugar-free drinks like Diet Coke or Fresca (not that they’re any better for you, the more I hear about aspartame the scarier it sounds)?
The logo looks like looking downward at a very sunburned lady’s breast wearing a white bra.
Real men only drink diet soda when it tasted bad.
Riiggggght …
It’s patriotic Pom-Pom!
I prefer Pee-Chee Cola.
That is a most unfortunate choice for a logo.
Taking a break from reading the printed version of Savage Love while sipping on a Pepsi at Ballet, I load Slog only to read Dan’s post here about Pepsi. Oy.
OLD NEWS IS OLD
http://nofreerefill.files.wordpress.com/…
Ugh. Can’t post images. Please go to http://nofreerefill.files.wordpress.com and scroll until you see Mario. Will not disappoint.
@9:
I was thinking it looked more like Strong Sad, but I see your point – it’s the feet that seal the deal.
Dan, instead of being whiny and defensive about this being old, how about you preface posts like this with “You may have seen this already, but in case you haven’t…”
Hm, so it’s OK to gloat over the poor people who drink soda, but celebrate the hipsters who quaff cocktails: “Thank you, Seattle Times”, gushes Bethany, on the speak-easy fad.
Last time I checked alcohol makes you fat too.
@18
There’s a big difference between guzzling a 16oz bottle of colored HFCS every day from the age of 2 and enjoying a house-made g+t now and then.
always fun when Slog becomes that uncle who forwards you e-mails with six-month-old internet jokes.
oh, not that it’s extremely relevant, but a gin and tonic is probably calorically equivalent to a 16 oz cola. but it tastes better and is more fun!
BBOOOOOOOO! Pepsi makes the world go round.. seriously.
The logo is crap though.
But enough of the Pepsi bashing!!!
I stopped drinking regular sugar sodas in the military. During basic training, we were not allowed to have it the first 6 weeks. When they finally said we could go to the PX, and we could buy sodas, I immediately bought a Coke. I took a couple of sips and threw it away. I couldn’t believe how sickeningly sweet it was, and that I had never noticed it before.
@6 – These days, I’m all about Zevia sodas; all-natural, sweetened with Stevia plant. It’s like a carbonated, pop-flavored tea.
However, in defense of sugary colas, they really *do* improve blowjobs. More saliva and it’s thicker.
I agree with everyone about putting taxes on the damn sodas.
I have a five-yo nephew who has already been diagnosed with obesity. ALL he drinks is orange juice and sodas. When he comes to my house and whines about how thirsty he is – I offer him water. And he flat out refuses. (“I hate water.”)
I’d like to kick his parents’ asses – but my whole family already hates me…
@20–you are right about the calories in a g&t. one drink will rack up 200 calories, whereas a 16oz cola only contains 105 calories.
really, if you want to lose weight–like i do–you gotta give up most of the alcohol and the soda you might normally drink. it’s all wasted calories.
however, smoking weed is calorie free!
@ 26
But smoking weed gives you the munchies and slows down your metabolism.