Behold, Bike Hero:
Update: Sigh. Turns out, it’s kind of a hoax (thanks, Andy and Sam). I loved imagining that someone was crazy-genius enough to bring the magic of night-cycling and music (dangerous, yes, but oh so fun) and gaming together. Instead, a marketing company (still crazy-genius, props) who “wanted it to feel gritty and of the medium” created and spread it as a viral video. Yeah, yeah, “It’s not meant to be deceptive. It’s meant to be fun,” but still, my heart sank a bit.
It’s a viral campaign promoting the game with a visual effects house making the graphics.
http://creativity-online.com/work/view?s…
Just a marketing company on Guitar Hero’s behalf trying to jump on the viral video bandwagon. Story: http://multiplayerblog.mtv.com/2008/11/2…
It doesn’t really make sense. Is the guy playing notes on his handlebars? For the complete deal, shouldn’t there be a dude drumming next to him while piloting a Segway?
Damn… duped. Still, it makes me want to go ride my bike, not play Guitar Hero.
@1&2 Who cares? It’s still awesome.
Yeah, another stupid kid riding around at night without a helmet listening to music on headphones. Sweet!
This is a hoax? You mean that riding your bike over colored dots doesn’t actually make music play? But my friend’s cousin’s roommate’s boyfriend SWEARS he’s done it before and it works!
Paperboy game at night. That would be cool.
whether or not this was deliberately created to be a viral video, it still rocks… i could not tell at any point that it was fake