The opening paragraph of John Berman and Mary Marsh’s report on ABC News:
McDonald’s Angus snack wrap seems like a simple idea. Just take their popular, juicy Angus Third Pounder burgers, slice them up and stick them in a soft flour tortilla, right? Well, this “simple” idea took a year to develop, plan, taste test and become the appetizing product it is today. So how do items on the fast food chain’s menu get the Golden Arches’ seal of approval?
Watch the full story tonight on “Nightline” at 11:35 p.m. ET
If you can’t wait till tonight to learn how McDonald’s Angus snack wraps came to be such popular, juicy crowd-pleasers, you may read the full news report at ABC News.
Meh. Who cares – the Seattle Times and Seattle PI say there are no ice cream trucks in Seattle and they haven’t been here for many decades.
If you believe them, you’ll believe that a Micky D’s Angus is as good as a popsicle or ice cream from a Joe’s truck.
Edward R. Murrow would be so proud.
The absurdity of reality has surpassed the absurdity of 1984, A Clockwork Orange and Robocop combined.
Yeah, Eric Schlosser described it pretty well in Fast Food Nation. Companies like McDonald’s don’t cook food, they manufacture it. New items aren’t just randomly thrown on the menu, they’re rigorously designed, tested, redesigned, sent to focus groups and research markets, and otherwise engineered to be exactly what their target market wants.
There’s nothing simple about it.
Hey, I wonder what we’d get if we chained together some complex hydrocarbons from the invisible Gulf Oil Flood …
The Angus Snack Wrap has 430 calories and 25 grams of fat. Seems like that breaks the “snack” threshold.
#3 word.
#4 you’re totally right, but the real story is how nightline seems to be shilling for mcdonalds. using words like juicy, soft, and appetizing is a bit beyond journalistic necessity.
It’s a Friday in August. an nothing is easier than copying and pasting a press release into your news story.
That story is embarrassing. It’s shameful to be a news anchor these days; there is zero dignity. They’re just shills and whores.
Also didya hear Obama’s trying to build a Mosque at Ground Zero?
I think I just threw up in my mouth a little.
@4 is right in that the process *is* an interesting story. Read about it in the NYT or Wa Post last year.
@7,8,9 are even more right about ABC shilling though. I wonder what kind of sponsorship fee they received for this blowjob.
I want to know how a “regular” fries from Five Guys at The Landing in Renton is a whole paper cup of fries, in a paper bag, but then they fill half the bag with spill overs and it’s still like $1.79!
That’s a news story!
(Had a cheese there tonite…nummy!)
ABC should have hit up Pfizer for a lipitor double feature.
they deserve a visit from russell edgington
I for one am relieved to learn that all the difficult problems that used to plague the world have been solved, such that this is the most important issue Nightline could find. Thank you so much for putting my heart at ease!
The comments on the story are pretty awesome, too. There’s a racist Arizonan, several outraged folks, and a rant about “bears hands” touching their food.
@17: I’m not going to eat any food prepared by foreign bears!
The local news does this too with their “later on, we’ll be putting the new ______ to the test!” segments. It’s just a commercial parading itself as news.
MacD fails the first principle of human eating – do it slowly and prepare it carefully and sit in company and eat together, and make sure you have decently fed and treated animals and well cultivated plants and fruits to start with. Must be possible with mass manufacture but evidently they think people are idiots who wont pay for it – and seems they are proven right every day.
NYC outlets I tried out of curiosity serves minimorsels of non food, yet they are busy. But then Starbucks has terrible coffee (except the espresso is OK) ghastly food and decor yet make money – seems that you cant underestimate the taste of the great unwashed public, even in France. Or are the standards much higher there? Probably. – Bozo Chavez
MacD fails the first principle of human eating – do it slowly and prepare it carefully and sit in company and eat together, and make sure you have decently fed and treated animals and well cultivated plants and fruits to start with. Must be possible with mass manufacture but evidently they think people are idiots who wont pay for it – and seems they are proven right every day.
NYC outlets I tried out of curiosity serves minimorsels of non food, yet they are busy. But then Starbucks has terrible coffee (except the espresso is OK) ghastly food and decor yet make money – seems that you cant underestimate the taste of the great unwashed public, even in France. Or are the standards much higher there? Probably.