This image, used to sell a product manufactured by Tyrrell’s Spicy Coated Peanuts, clearly shows the void of quirkiness.

In the image is Donald “Rummy” Rumsfeld; he is being quirky. Being quirky, as you can see, says nothing about his politics. Indeed, it even humanizes him, makes him a regular fun guy at heart. This is exactly why we should denounce quirkiness; it’s politically empty.

All our packs feature imagery which aims to be rather entertaining, quirky and just a bit different from the norm of popping a slice of cheese and an onion on the front of a pack,” emails Oliver Rudgard, Tyrrell’s Marketing Director.

We need a new war on quirkiness.

Charles Mudede—who writes about film, books, music, and his life in Rhodesia, Zimbabwe, the USA, and the UK for The Stranger—was born near a steel plant in Kwe Kwe, Zimbabwe. He has no memory...

11 replies on “The Emptiness of Being Quirky”

  1. I would sear the skin off your ass for this, Charles, if I didn’t have it on good authority that you are probably rofling yourself to death right now. You’re such a damn troll.

  2. Be careful what you wish for. I expect you would be one of the top targets on the list in this ‘war’ Mudede. You are nothing if not one largely annoying quirk.

  3. My dislike for Rumsfeld does not diminish my appreciation for the quirkiness of the picture.

    I don’t recognize him in it anyway…. he is not a man I can imagine as young and quirky, even when presented with evidence.

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