…and like most Americans, I’ve got race problems. Case in point: This Snuggie commercial, which has probably made the virtual rounds at least twice, but which I must share now.

I especially love how, on one level, it’s a commercial for a blanket with sleeves. But if you watch it with the sound muted, it totally becomes a commercial for the friendliest doomsday cult ever to advertise on basic cable. (“Other doomsday cults restrict phone use and pet ownership and access to popcorn—NOT SNUGGIE CULT!”)

David Schmader—former weed columnist and Stranger associate editor—is the author of the solo plays Straight and Letter to Axl, which he’s performed in Seattle and across the US. His latest...

28 replies on “The Internet is a Race….”

  4. i was watching this with a friend recently and though we discussed how the people did look like cult members, we were wondering how many times someone has set themselves aflame.

  6. I actually saw this on TV over the weekend. I don’t remember what I was watching — my parents have something like 500 channels, so I was in a bit of a TV stupor. In my stupor, I was like, what the hell is this? Is this a fake commercial? Am I watching a comedy show?

    Sadly (or not, depending on how you look at it), it was all too real.

  8. I think this is a very positive trend for Slog: videos that can be enjoyed at work without dragging out the headphones. This suits both my slog addiction and my laziness. More, please.

  11. Why do they wait til the end to show the other available colors? Sage green and royal blue are options, PLUS I get a little book light. How are they able to offer such a bargain? What was that number again?

  13. Hundreds of people were involved in dreaming up, designing, manufacturing and marketing this product, all in the expectation that thousands would be motivated to spend their hard-earned wages to own it. America deserves a Great Depression.

  17. I love the trend, too, of making crap seem like a steal by setting some arbitrarily high ‘actual’ cost of $75 and then giving you a deal of the real actual cost of $14.95. Which is still way too much for a Kris-Kross bathrobe.

  18. It’s amazing how activity gets the blood moving. God forbid anyone get off their fucking couch in order to get warm. (Or, alternatively, fuck on their couch to get warm.)

  19. Heh, when my fella and I came across this commercial during our three-day T-giving lazyfest, we thought the Snuggie people looked like cult members, too.

    The Snuggie’s pretty cool, but only three colors? Seriously? Cabela’s Cuddle Wraps totally kick Snuggie’s butt when it comes to color and patterns options for goofy looking loungewear.

    You want a pack of menacing wolves on your wearable blanket? Cabela’s has got you covered. Noble horses? Yep, got ’em. You wanted your acrylic/polyester blend robe-like thing in an Indian blanket patterns? Sorted. Note to Snuggie: This is how it’s done.

  24. Yeah, I think my mom had something similar… except it opened in the front and was called a bathrobe. Oh, also socks — man those things are amazing for keeping your feet warm! I should sell some of those on tv!

  25. I like how the “dorm room” had a really stereotypical PEACE poster on the wall. Because everybody in college is a pot smoking hippie.

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