According to GalleyCat, McSweeney’s is launching an iPhone app called Small Chair:
According to the release, subscribing to the app will deliver six-months worth of iPhone-exclusive content, along with choice selections from the publisher’s online content site, McSweeney’s Internet Tendency.
The content will not always be literature, either: It might be music or a comic book or some other thing. I don’t have an iPhone, but I’ll be watching this application closely; I think people might be willing to subscribe to magazines online if they get good, exclusive stuff on their phones. This looks like a really good start in that direction to me.

http://gawker.com/5365293/everything-ann…
“# It is a “weekly sampler” that you pay $6 for.
# It is a “weekly sampler” that you pay $6 for that nevertheless expires after six months.
# It is officially called “The Small Chair.” Oh, so cute.
# Typing “Small Chair” into iTunes gets you nothing, because this app is actually just called “Mc Sweeney’s.””
among other annoyances.
right direction, wrong moves. 6 bux is the big dealbreaker for this impoverished booknerd.
Change “is launching” to “has launched”
I got it (iTunes link) and I think it’s pretty great. $6 is a small price to give back for all the great reading I’ve found on their website. The other content is a bonus, far as I’m concerned.