EdRant’s Edward Champion asks the question, and provides a plethora of hints at the answer, all culled from Leno’s show of last Friday.

Ugh. Thanks for the heads-up, VideoGum.

David Schmader—former weed columnist and Stranger associate editor—is the author of the solo plays Straight and Letter to Axl, which he’s performed in Seattle and across the US. His latest...

27 replies on ““Is Jay Leno a Corporate Shill?””

  1. You guys don’t know about this? Really? It’s part of the format of the show; to keep costs down/maximize revenue, they’re doing in-show advertisements.

  2. He’s not shilling. It’s just that most of his viewers have fewer than 2,500 words in their entire vocabularies, and half of those are names of products and brands. If he didn’t use them he’d be telling jokes with crude gestures and grunts alone.

  3. I don’t care if he’s a corporate shill or not. He’s fucking terrible, that’s all you need to know. Seriously, I watched one episode by mistake and thought I was going to die of anti-laughter. Jay needs to take his antique cars and go home and stay there.

  4. Yeah, he’s a shill. I was thinking about this while typing away on my Dell at Starbucks after shopping at The Gap. Now, I need a cool refreshing Budweiser.

  5. Jay Leno is doing what any popular entertainer does: connect with people and their day-to-day realities. In modern America, for most people who watch TV, their day-to-day reality is hugely tied up in brands (aka, big corporations). Apple versus MS, Wendy’s versus Burger King, Jack Daniels versus Wild Turkey. A huge portion of most people’s identities are tied up with what brands of products they use. Almost every piece of popular entertainment today mentions brands names; Leno may do it more than most, but that doesn’t mean he’s a shill.

    He’s still terrible though. I feel like his jokes would be funny if I turned off 3/4 of my brain.

  6. I was getting ready to switch to cable internet and the guy was like “what, you don’t watch TV, that’s really strange” and I countered with “with all the advertising I can’t get any useful information out of that thing, it’s all boner ads and blood pressure medicine”. He quickly gave up and sold me the internet.

  7. I haven’t had a teevee machine for nearly twenty years. Gosh, look what I’ve been missing!

    Is this really what most of America finds entertaining? I’m gonna go shoot myself.

Comments are closed.