Annoying British gold cheese. Credit: www.dailymail.co.uk

Annoying British gold cheese.

  • www.dailymail.co.uk
  • Annoying British gold cheese.

So sayeth Slog tipper Sophie: “This really annoyed me, so I thought I’d share.”

Made from premium white Stilton shot through with a combination of real edible gold leaf and real gold liqueur, its creators say it is Britain’s ‘blingiest’ cheese, 67 times more pricey than regular Stilton, which comes in at around 90p [$1.42] for 100g [3.5 ounces].

At £60.87 [$96] per 100g [3.5-ounce] slice, or £608 [$958.94] a kilo [2.2 pounds], Clawson Stilton Gold is the world’s most expensive Stilton and the most expensive cheese of any kind made in the UK…

[The really annoying cheese-makers say—think it in a British accent for added annoyance—] “We’re being contacted by some very important and well-heeled people about the cheese.”

The photograph of the cheese looks fake, doesn’t it?

12 replies on ““The Ultimate in Arrogant Bullshit Foodstuffs””

  1. Rich people love to think they shit gold. That’s why they put gold leaf in so many food items; it allows their insane delusions to manifest in reality. Here’s to hoping it’s gold leaf made in China to cut costs and increase the markup (which is already insane considering the actual amount of gold in it). Mmm mmm, leaded gold!

  2. Am I really the only one to think this looks awesome? At £67/100g it is a bit pricey, but it would certainly make for a memorable wine and cheese night.

  3. Fools/money/soon parted. One of the amazing qualities of gold is its extreme malleability; a quantity of gold the size of a pack of Juicy Fruit makes enough gold leaf to cover the U.S. Capitol dome. There might be a nickel’s worth in a thousand-dollar kilo of that cheese.

  4. I’m so sick of these shitty untalented food designers or chefs or whatever they claim to be saying “We have the most expensive xyz because GOLD!”

    Cook, brew or make something that is genuinely good and pricey because it’s genuinely good and pricey. Want to make a pricey cheese? How about making a cheese out of rare milk, a super-expensive wine, super expensive black truffles, aging it 5+ years, and having it turn out fantastic? Dump $5000 USD of materials into a 10 pound block of cheese. Sell the cheese for $750 a pound.

    You would be a culinary prince. This? This is like me wrapping gold foil around my Hyundai and pretending it’s comparable to a Rolls Royce.

  5. Just because it’s not poisonous doesn’t make it food, and just because you stapled gold to it doesn’t make it part of the cheese. What you’re selling is gold that won’t hurt you to swallow wrapped in cheap cheese.

  6. You fell for it.

    A company made up a wacky product, put out a press release & got hundreds of thousands of pounds worth of free publicity (the Daily Mail alone has a circulation of 2 million & a frankly worrying 70 million hits per month on their website). You should send the cheese company an invoice for however much you charge for advertising.

    Also, like Fnarf said @4, if you’re a human being who values living in society, don’t read them or link to them. From their “Hurrah for Mr Hitler” stance in the 1930s to whatever shite they spew today the Daily Mail has been a malign influence on Britain. Viscount Rothermere, the proprietor, is a vicious shit who has an immensely disproportionate amount of power and influence, but lives in France so as not to pay tax in Britain.

  7. Gold-leafed food was a feature on aristocratic tables in Europe from Roman times and was revived in the Middle Ages. The practice largely died out in the Renaissance in the West, but is still popular in India and other parts of East Asia, especially sweets. Gold covered chocolates are readily available in any large city in Europe still.

  8. Reminds me of the diamond-studded Zach Morris phones that kept coming out long after iPhones were released. Did they actually sell any of those outside of Dubai?

    @8: “You fell for it.”

    Well, yeah.

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