GOOD Magazine reports that, just after the last Polaroid film on Earth has passed its expiration date, Polaroid cameras will be returning.
Production is expected to begin by the end of this year at a photographic paper factory in Enschede, Holland, as part of a plan to bring back analog photography in the digital age. “This is the beginning of our instant analog directive that will span a family of products and return Polaroid to a relevant industry participant,” Giovanni Tomaselli, managing director of Salt Lake City-based Summit Global Group, which has the worldwide license to design, produce and distribute Polaroid cameras, digital frames, film and Pogo printers, which allow you to print Polaroid format photos directly from any digital camera. He expects to achieve retail sales of $1 billion for Polaroid next year which will see the re-launch of several digital cameras as well.
I knew Polaroid wouldn’t be gone for long. Nostalgia’s pull is way too strong.
yipeee!
hipster fetish item, here we come! holga quakin’ in they boots nah.
Shake it, shake, shake it, shake it.
This is wonderful news.
I used to have a digital camera that would print any image on its card to Poloroid 500 film. It was fun at parties. I wonder if that specific format will be available again.
Ah yes. That’s the same reason that daguerreotypes are still so popular, after all.
Likea Polaroid..yipee!
Today Polaroid, tomorrow Kodachrome.
For all their limitations, Polaroids are still faster than digital cameras.
You’re not really supposed to shake polaroid pictures. That’ll make them develop unevenly.
@8 There’s no reason for Kodachrome to come back. There’s pretty good slide film already out there, and K-14 is a bitch of a process, super harmful to the environment too. And there’s only one lab in the whole world that’ll do it. Just use Velvia instead.
I know this economy is no longer really “this economy”, but they’re predicting $1 billion in sales? Really? In this economy?