Credit: metromix
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  • metromix

Note to visual designers: Your font may impress with its fancy symmetrical bubbles and your g may glow with clever iconicity, but all is lost if you make this kind of mistake. (Click for the big.)

Via Benn Jordan (aka Flashbulb), who says, “Every day I see this sign and sigh.” He got it from Metromix Chicago, I presume.

Speaking of rape! Here is one of the best portmanteaus ever (or maybe it’s just because it came out of David Cross’s disheveled head):

14 replies on “Unfortunate Oxymoron”

  1. Actually at first glance I saw “Noble Ape,” which is less offensive but possibly just as weird (unless you’re racially hypersensitive in which case I guess it could be more offensive?).

  2. I think you have to be looking for something to be offended about to find something offensive in that sign. White people love being offended.

  3. I wasn’t offended (then again I’m not all white)… I figured it couldn’t really be saying “rape,” but it took me a while to figure out what it did say. The top of the “g” is tiny, and the purple splotch makes no sense until you figure out they’re talking about grapes.

  4. Attention people razzing Jesse for being “hypersensitive”: Please work on your reading comprehension skills. This post isn’t about her or anyone’s else being offended. It’s about hilariously klutzy design.

  5. There’s also slightly too much space between the p and the e, and between the r and the a, and all of the letters are either condensed or compressed unnaturally. A trainwreck of a logo all the way around. Also, what is a noble grape? What is a not-noble grape โ€“ย a raisin?

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