Maybe you’ve noticed that some of your favorite celebrities have gotten involved in the cannabis biz. These celebrities—instead of playing pretend on the story box, or singing nice songs for you to listen to, or doing professional things with a sportsball—are pushing cannabis in its many forms, involving themselves in marketing, endorsements, activism, and more.
There are the obvious ones, like Willie Nelson and Snoop Dogg, who have potentially consumed hundreds of pounds of cannabis over the decades. (No one has ever said, “I was not aware that Messrs. Nelson and Dogg enjoyed partaking of the pot weed. This is new and shocking information.”) Both have made cannabis part of their brands over the years, and lent their name to different cannabis endeavors, such as websites, strains of weed, and vape cartridges.