An image Cannabess made for Instagram, before her account was shut down. CANNABESS
Bess Byers, as usual, has a theory about what really happened.
The woman known online as Cannabess, a Seattle-based cannabis marketer and social-media influencer, has—or had—nearly 100,000 Instagram followers. Sometimes she’ll show herself in a grow room holding giant bags full of weed. Other times she’ll be deep in the woods, smoke snaking out of her half-open mouth.
In addition to using Instagram to build her marketing agency, Blaise Creative, Byers posts sponsored content, getting paid to pose with various cannabis products, from sticky golden concentrates to leggings stamped with pot leaves. She’s her own boss, and she looks at her work as both marketing and as cannabis activism.
