So in case you haven’t heard, Gawker just laid off its only remaining female staffer, Sheila McClear—ostensibly because she didn’t get as many page views as her male colleagues. (A similar reason was reportedly given for firing former Jezebel writer Moe Tcazik, whose post-layoff glow inspired McClear to write, prophetically, “It’s almost enough to make us want to get fired.”) Yesterday, she had this awesomely bitter response (partial title: My Underwear Is the Future of the Internet Economy):

Pop quiz: if I’m laid off by the end of this month, and I get paid by the pageview, then why not use it for my very own benefit? No way: I would never exploit my likeness for pageviews. Haha, yeah right. Click through, cookie. (Do not want? Do not care!)

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There you go, folks. You can kind of, ALMOST, see my underwear—which is, of course, a statement on the (clickable) driving force of online media. Pageviews?! You got it, babe. Sorry I didn’t think of this sooner.

In an email, McClear said her editors “had no response” to her post. “I guess they figure I’m on my way out, and they’re pretty open to things around here, and were fine with me putting it up.”

17 replies on “Gawker: No Chicks in the Van”

  1. Having read the posts you link to, my only reaction is, how did these people get writing jobs to begin with? It sounds like seventh grade over there.

  2. ostensibly because she didn’t get as many page views as her male colleagues

    So what was the REAL reason? The good ol’ blogger club strikes again?

  3. i don’t know if the writers there are assigned topics, or what, but if they are choosing their own stuff, and less people are looking at hers, that a pretty good reason to fire her.

  4. Gawker should explicitly say their website is “For Men,” like their sister site Jezebel says “For Women.” I’m sick of having two versions of things: “Standard” and “For Women.”

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