Not pictured: ecstatic celebration. kelly o
“California Bookstore Day’s logo is a super-cute little bear,” said Independent Bookstore Day cofounder Pete Mulvihill. “My favorite thing that happened on the first Bookstore Day was someone hand-sewed a bear, decorated it, and took it to every bookstore that was participating in the event. We had reached the real, true, hardcore book nerds. It’s just a giant, fun party.”
Mulvihill and his wife, Samantha Schoech, spearheaded the organization of the first California Bookstore Day in 2014, inspired by the phenomenal success of the annual Record Store Day project…
