Oh come now - the name isn't *that* bad. Save your criticism for the fact that they haven't announced either a price or a ship date, and that it will probably be awful.
@1: Everybody's bitching about the lack of price and ship date. This is my own unique value-add that comes from my years of writing lyrics and other rhyming verse, and my authorship of a rhyming dictionary. "Surface" is a very weak word.
Seriously though, Surface is a pretty safe choice. I'm guessing the marketing department is still a bit butt-hurt after the failure of the Zune product line.
@ 6, Microsoft is very easy to hate. But I think that this is one of those times that Goldy should remind everyone that he's an Apple investor, which isn't something one can reasonably expect every reader of Slog to remember (let alone someone who happens to find it after googling "Microsoft Surface").
At the very least the title of this post desperately needs revision. I generally like Goldy, but this whole thing is weak - and by deliberately making a whine about Microsoft's choice of a product name look like it's got something to say about the actual product Goldy is just being obnoxious.
@9: Yes, I hold a few AAPL shares in my IRA. And the only reason you know that is that I've repeatedly disclosed it when writing about Apple.
And FYI, my lede describes the Surface as a "compelling product" and an "instant competitor." If this is Microsoft hating I'm not doing a very good job.
I think your point is well made. Even though you are talking just about the name it is a symptom of MS's overall problem, despite sitting on billions of dollars, they just don't know how to connect with the consumer.
That sounds just like a certain presidential candidate.
@ 11, I'm not accusing you of Microsoft hating. @ 6 is. My comment response there was to assure @ 6 that one need not be a hipster, Seattle resident, or both to hate Microsoft.
I know that this is a subject on which you're pretty fair, Goldy, but there's no reason to believe, expect, or demand that everyone know or accept that.
Surface is just a reference model for Windows 8 tablets packaged like a retail product. It's not a "killer" product, but it'll shoehorn them into the tablet space where their OEMs pick up the slack. The real money in the mobile space is in software (app) sales, and Microsoft's strategy is the same as Google's: set benchmarks on the product level, complete on the platform level.
So in the end the name doesn't matter. Windows 8 is the product you're really buying.
*massive facepalm* this is why apple has a hand up on the competition. people place things like name, marketing, and how shiny it is over things like functionality and price.
how about discussing something a little less superfluous as its name and stick to what it actually does :l
A post I can agree with. MS needs an entire rebrand and they should call themselves Xbox, with all products beginning with the letter x. They should run a cocksure and violent marketing campaign essentially calling out Apple to duke it out toe to toe in a bareknuckle street brawl.
"The Xpad from Xbox."
Who the hell pluralizes "surface" with an unvoiced /s/? If you're going to critique a name based on phonological factors, at least do your goddamned homework first.
What Erin Eusso said. Its a name that creates a link to their demonstration tabletop displays. It is purely a long-rangr marketing move ro keep that name (and concept) alive in case their tabletop displays ever enter the consumer market.
Surface is only as silly as any iName for some iRandom iProduct that comes from a iFruit iBranded iComputer iStore. Look for more silly product names in the future as the world runs out of trademarks.
Heh I'm glad I actually read the post because that was an interesting non-technical take on things. I think I agree?
Who made fun of iPads? I don't think, "It's like an iPhone but 4x bigger," qualifies as making fun. And not a single person made fun of the Airs (beyond their lack of ports, which is a physical reality if you want a computer that small).
Although I'd never buy one because I like my iPad2 and am like $500 invested into the app store, it seems interesting and I look forward to ignoring it and Apple stealing anything cool about it for iPads.
I do not look forward to MS pretending the OS that runs on that and the OS that runs on your PC desktop should be an apples to apples comparison -- it isn't and everything I have read about Windows 8 makes me not look forward to it so far.
The reason why they havent announced a ship date, is because its supposed to coincide with the release of Windows 8, which they have yet to announce. Most assume it will be August or September, with the x86 tablet being 3 months later, which is just time for the holiday shopping season, but barely.
They did mention this in last nights press release.
@21: You're right. The "s" at the end of "Surfaces" would most commonly be voiced.
As for the rest of you, geez, way to get your panties in a knot. I don't like the name, okay, and I explained my reasons why. Either refute me or deal with it.
The name reflects a move away from interfacing with boxes & keyboards to enhanced computing surfaces. More than that, they made the entire concept of usable surfaces their trademark. Not only is the name smart: it smarter than Goldy.
If you remove all the intermediate text from this article keeping only the first paragraph and the last line, you are left with an appropriate amount of words to communicate the authors feeling on this topic.
Hot damn, Goldy, I know you put a disproportionate amount of your self-worth in the fact that you prefer Apple products to Microsoft's, but you still find ways to surprise me.
It's just such a subjective point you're making, Goldy. I mean, one could easily argue that the absence of plosives is a selling point, as that phonetically differentiates it from the cacophony of other like-sounding tech gadgets/brands. You are merely expressing a personal opinion about what does and doesn't "roll off the tongue." The whole thing reads like an Onion piece making fun of a particular kind of unthinking, unquestioning Apple device super user (aka, you).
Agree totally that the name surface is terrible. What surface is it referring to? What does one do with a surface; put junk on it? Also agree with @19 that they should have chosen an "X" name. The xbox is the one successful non-windows product. Apple has successfully branded the 'I' and it makes sense.
And FYI, my lede describes the Surface as a "compelling product" and an "instant competitor." If this is Microsoft hating I'm not doing a very good job.
That sounds just like a certain presidential candidate.
I know that this is a subject on which you're pretty fair, Goldy, but there's no reason to believe, expect, or demand that everyone know or accept that.
So in the end the name doesn't matter. Windows 8 is the product you're really buying.
how about discussing something a little less superfluous as its name and stick to what it actually does :l
"The Xpad from Xbox."
Branding 101.
Frankly, in technology the name is irrelevant if the product is outstanding. @2's suggestion would be just fine.
"I bought my computer because it's a pretty turquoise color and it has a cute name and all my friends have one"
"Um, does it work well?"
"I dunno... but look! It has a picture of an apple on the screen! SQUEEEEEEEEEEEE!!!!!!"
(vomit)
...and, now that he's been introduced, Steve Ballmer shows the crowd the new product.
Microsoft Cock
Microsoft Cunt
Who made fun of iPads? I don't think, "It's like an iPhone but 4x bigger," qualifies as making fun. And not a single person made fun of the Airs (beyond their lack of ports, which is a physical reality if you want a computer that small).
Although I'd never buy one because I like my iPad2 and am like $500 invested into the app store, it seems interesting and I look forward to ignoring it and Apple stealing anything cool about it for iPads.
I do not look forward to MS pretending the OS that runs on that and the OS that runs on your PC desktop should be an apples to apples comparison -- it isn't and everything I have read about Windows 8 makes me not look forward to it so far.
The Stranger one this looks like teenaged brats who are still debating with Coke or Pepsi is cool. The rest of us have grown up.
They did mention this in last nights press release.
That solved, I do not look forward to Windows8. This may make me flip over to Linux for good.
As for the rest of you, geez, way to get your panties in a knot. I don't like the name, okay, and I explained my reasons why. Either refute me or deal with it.
SurFACE.
Right now there is only one game in town.
Facebook.
Anything that hampers access to Facebook -- like high priced or cumbersome hardware -- is kaput.
Anything that enhances Facebook -- is gold.
Facebook.
I TRADEMARKED IT ALREADY SUCKERS!
Surface!
Zune 2: From the depths of Hades I shall spit at Thee!