Comments

1
Seattle Public Library: More than just bums watching porn and beating off in the bathrooms. We've got books!
2
Shit, really? Here's who the Library Foundation is:

The Seattle Public Library Foundation helps the Library build its collection and resources, offer programs for patrons of all ages, and better serve the needs of our community. We do this by securing and managing donations from individuals, businesses and foundations to support the Library above and beyond what public funding provides.
. . .
The Foundation acts as the “fundraising arm” of the Library. If you want to support the Library with a donation, your gift goes to the Foundation. We work with the Library to identify the best way donors gifts can enhance the Library and meet the ever changing needs of the community.


http://foundation.spl.org/who-we-are/

So if you're a private individual or a business who has donated to them, this survey is what you are buying. Fuck.
3
I've always found the KCLS network of libraries far superior to that of Seattle.

They are all people friendly, light, airy and full of resources like play areas for kids, banks of computers, quiet rooms for study, conference areas for meetings.

I would just let KCLS come in and take over the Seattle facilities to bring a suburban sensibility to their urban junkiness.

4
"Creative types should be paid for stuff and whatnot unless they're designers in which case I guess hold a contest or something and let people give their labor for free for 'exposure'"

—Frizzelle, I guess
5
What a disgusting waste of money.
6
I got some survey from them about the rebranding. Sounds like they're looking to change the name from "Seattle Public Library" to "Seattle Public Libraries" and to create a new logo.
7
Ask Utah how much they paid for their bullshit "Life Elevated" rebranding.
8
I am surprised to see the Stranger and its readers turn against both a nonprofit and a government agency because they are examining the role of brand in their mission. This is the bullshit "marketing vs. mission" narrative that stifles innovation and effectiveness in nonprofits and government agencies. Some things in the for-profit world can benefit other sectors, but only if you allow those sectors to operate with the same freedom you give the for-profit sector.

Great work, all of you. What a bunch of navel-gazing assholes.
9
@4, YES! That number is pretty damned high, but it's paying for a ton of creative work that you'll never see, and a fuck-ton of reps having meeting after meeting with bloviating board members who think they know about branding and offer their 7th-grader's sketch as an alternative.
10
@9:

Thank you.

@Fixie Frizzelle:

You are representing a for-profit company, right? Maybe you should just be grateful that my tax dollars pay for you to have microfiche available, regardless of how inconvenient it may be for you? Fuck you and your entitled views on entering codes.
11
wto rebranded on 9-11. because of the protests in seattle. why everyone cool in the city got fucked up. after that.
12
SRotU is correct [it pains me to say]. KCLS kicks ass.
13
Frizzelle, you ought to go on Dori Monson's show and expose this ridiculous waste of money! Paying Design Professionals for their work? OUTRAGE.
14
@13, one can agree that designers deserve to be paid, while also objecting to the cost of a service and the quality of the output. $360k is a lot of money. There's nothing wrong with wondering a) could a new logo have been developed for less? And b) was a rebrand needed give the cost and given other needs in the library?
15
Why does the library need a new logo in the first place?
17
"what a disgusting waste of money"

consider this probably includes print materials and web redesign (and maybe a redevelopment) and there is probably a team of 20+ working full-time on it.

but yeah, we shouldn't pay people.
18
Wow, they are really doing this on the cheap. For $750,000 they could have had "Public Libraries of Seattle" which would have been totally worth it.
19
Catalina has the only relevant question here.

And why do I have to sign in each day? Didn't use (used?) to have to do so.
20
This re-branding includes all sorts of ground-up digital, web, and application development, design, and photography and video for all the assorted branches of the Seattle Public Library.

But yeah. I guess the Seattle Public Library should just use free interns like The Stranger did for two decades.
21
Side note: not to defend Hornall Anderson- who are notoriously ridiculous about over-billing and under-delivering. But it's not unheard of for institutional level design and development work for something the size of a major city library system to cost a couple hundred grand. It takes years to get that shit done. I saw the RFP for this and the scope was seriously pretty big. If we pitched it I was thinking $150-200k. So $400? Yeah. I can see that. Especially from Hornall.
22
@Catalina: Why does the library need a new logo in the first place?

They are trying to broaden the appeal of their product beyond homeless people jacking off to porn, which, let's face facts, is a niche market at best.

23
The question isn't whether the designers should have been paid, but why the Library decided to spend lots of money on "re-branding" at all.
Although there is also the question of why the new logo choices are all meaningless shite.
24
@23 That old logo was ugly as hit. I know who did it. It was done in the late 1990's.

Though I wouldn't put it past Hornall to charge 300K for a logo if they could, all of this is a silly straw man. There was a whole bunch more work than just re-working the identity/brand including updating the ancient website and other technologies. At least there was in the RFP I read a year or two ago. It's been a while.

I tell you what if a client of mine decided to put a design up for a public vote I'd automatically tag another 50K on that just for the idiocy of it. And $25K for the added insult.
25
@23 but I agree those Hornall logos are god awful. But again I know what they went through. And it was committee after committee after committee. And — a public vote? Christ.

Of course it was all doomed to be shit. I've suffered through this process more times than I can count. Doing porn is less awful and degrading. So they better have gotten paid.
26
Seattle libraries went from quiet sanctuaries of learning to loud, bum filled hellholes in the last ten years. The periphery of the Ballard library is like freaking Bartertown from Mad Max. Pathetic. They should change the logo to a rainbow-colored pitbull mauling a toddler next to giant pile of hobo feces. I'm glad a I grew up in a time and place where teachers taught us to read the works of "dead white males" and the librarians would make sure people followed the rules and kept their traps shut out of respect for others. Liberal permissiveness has ruined this city.
27
@20 That RFP from a year or two ago was for $350K. The quoted figure is now at $365K and the only deliverables so far are a proposed branding statement, name change, and logos that, ahem, are not going over well with the public after not going over well internally. So... how's that Web site coming? Gonna be rolling that out any day now, right? Things are good!

Please wait...

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